by Susana Polo | 10:58 am, April 11th, 2013
It’s become clear this week that now that Fox has actually decided to license merchandise based on the ten year old television series with a massive cult following that might actually have lasted more than a season if they hadn’t heavily interfered with it’s scheduling, episode order, and air dates… they’re going start taking shots at the smaller, unlicensed retailers that have been serving the market niche they’ve been ignoring. This has left a lot of folks pretty angry.
ThinkGeek, a, well, nerdy stuff retailer with really savvy social media presence, is one of the outlets that carries Fox’s now official Jayne Hat, one of the most recognizable pieces of clothing in the series. And they’ve announced, in the wake of Fox’s cease and desists to Etsy Users, to donate all profits they make from the sales of Fox’s Jayne Hats to Can’t Stop the Serenity.READ MORE