According to the ever vigilant blastr, a number of people over at the Disney
bulletin boards have been receiving surveys from Universal
that are essentially testing the enthusiasm for a Lord of the Rings
themed park a la The Wizarding World of Harry Potter.
Posts quote the survey as saying:
Imagine if you will a world unlike any you've ever visited before: it's Middle Earth, the ancient and beautiful land forged by J.R.R. Tolkien as the backdrop for his two most well known creations, Lord of the Rings and The Hobbit. Walk as a human among dwarves, elves, orcs and hobbits—all faithfully recreated and portrayed in the spirit of the original characters as they appeared in both the books and the movies.