
Anyone else get the feeling that Hollywood is out of ideas? Take a look at this summer’s studio releases. What do you see? A lot of entries into pre-existing franchises (The Avengers, The Amazing Spider-Man, Prometheus), a sequel or twelve (Men in Black III, Madagascar 3), some additions to the “edgy kid’s story” genre that’s refused to die since Tim Burton’s Alice in Wonderland made bank, two movies based on self-help books (Think Like a Man, What to Expect When You’re Expecting), and one that draws its inspiration from a board game (Battleship). Look, I’m not here to pooh-pooh the idea of sequels, prequels, reboots, remakes—there are some ridiculously unnecessary ones, sure, but if I told you my level of anticipation for The Dark Knight Rises is not positively stratospheric I’d be lying.
I’m not asking that Hollywood start coming out with original content or anything, because A) that’s what indie movies are for, and B) it would be unrealistic. Hollywood exists to make money. If people pay to see Madagascar 3, they’re going to make Madagascar 4. That’s how it works. But still. Movie versions of Candy Land (and Adam Sandler is attached, oh goodie!), Stretch Armstrong, and the Ouija board are in the works. Hollywood, I implore you: If you’re going to adapt something, can’t it be something good?
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