I Believe You Discounted My Stapler: Staples and Other Online Retailers Tailor Prices Based on Customer Info
Online shopping -- among other things too numerous to mention -- is perhaps one of the greatest gifts the internet has bestowed upon mankind, allowing us to indulge in the long-held fantasy of shopping without having to get dressed. Still, there's always been an unspoken tradeoff for being able to browse the virtual aisles in nothing but our tighty whiteys, because at this point it's hard to believe such convenience would be free. Online retailers have always been collecting our personal information for their own dubious ends since they hit the interwebs, but a recent investigation by The Wall Street Journal reveals that businesses such as Staples are using this data to tailor prices based on customer location, income, and other factors. It turns out that not all sales are created equal.