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Sanaya Irani

  1. The Power of Fandom: Indian TV Producers Cancel Show To Avoid Pissing Off Show’s Own Fanbase

    the internet is serious business

    Fandom, when it gets organized, can do some pretty crazy things. From charity drives, to write in campaigns, to art exhibitions. Fandom's gotten stuff made, saved lives, brightened days, and even made significant changes to their source by showing enough support to show a network that they shouldn't cancel a show. But well organized fandoms can sometimes be unpredictable, frightening entities to the companies that control their object of passion. Take Iss Pyaar Ko Kya Naam Doon? or What Can I Call This Love?, an Indian soap opera starring Barun Sobti and Sanaya Irani. Well, I say "starring," but the show was cancelled last week because its production company decided that would be less dangerous than making a crucial decision that could annoy the fans.

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