MMO RIFT announced that they were attempting to set a Guinness World Record for the most in-game marriages in a 24 hour period. Those wondering where one could go to find a virtual spouse will be happy to know RIFT did indeed set that record. Between 9 am PST on February 14 to 9am PST on February 15, 21,879 virtual marriages were confirmed.
In this day and age of MMOverflow (I just made that up!), MMOs need a way to stand apart from one another, especially since most MMOs (EVE Online and Dungeons & Dragons Online excluded) and get stuck in the same routine of killing or collecting X of Y, leveling to the max level, then killing bosses that drop good equipment, so you can harder kill bosses that drop better equipment, so you can kill even harder bosses that drop even better equipment. Trion Worlds is looking to separate their MMO RIFT from the rest of the pack, not with gameplay mechanics, but by attempting to set a Guinness World Record. Which one, you ask? The most virtual marriages in a 24-hour period, of course!