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rebranding

  1. What’s in a Name? Research In Motion Officially Rebrands as BlackBerry

    The smartphone market pretty saturated at current. Folks can agree on that, right? Between Apple and Microsoft, there's a cornucopia of devices on the market right now. So, how does a company like Research In Motion move forward in this kind of atmosphere? Well, they announce a bunch of new phones, because of course. That's all fairly boring and standard, though. What's actually interesting is that Research In Motion has decided to succumb to peer pressure: They've changed the company's name to BlackBerry.

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  2. The Entire PlayStation Network (PSN) Rebranding as Sony Entertainment Network (SEN)

    Move over, venerable PlayStation Network, for Sony doesn't dig the sound of you anymore, and you shall forever be known as the Sony Entertainment Network (until Sony doesn't like the sound of that and changes it to something else). Starting tomorrow, February 7, all PSN accounts will be rebranded as SEN accounts. This shouldn't affect users too much, other than having to associate everything they thought they once knew with the SEN. Sony assures its users that this change is only a name change, and users' account information will stay the same.

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