Don't drink and drive. To prevent drinking and driving, companies like Uber offer smartphone apps that can summon classy limos and town cars, complete with driver, to your location. That's very noble of them, but Uber is also a business. That's why Uber has emailed its users to warn them of increased New Year's Eve pricing. It's part of what they call "surge pricing," but it sounds an awful lot like price gouging. They warn users that they can expect to pay a minimum of $100 for a ride during peak hours on New Year's Eve. For that much, the driver better be a jeet kune do master ready to take you on a crime-fighting adventure around town.
Reports have been circulating that the Microsoft Surface tablets announced not that long ago would be selling at a $1,000 starting point. That's a pretty significant price hike as compared to their direct competitors like Apple. Unfortunately, it is also an entirely fabricated number from Swedish online store Webhallen -- which has since confirmed it was just placeholder text.
It's all but confirmed that Verizon is looking to raise their FiOS internet service plan rates. Due to their prevalence in markets where it's available -- and the fact that it's simply one of the fastest services out there -- it shouldn't come as any surprise that they're looking to improve on their revenue by charging more for what they consider to be a superior product. What isn't quite as solid is whether Verizon will soon be improving their FiOS service plans as well.
The Social Science Research Council published a report called The Media Piracy Project last week, a key finding of which is that software piracy is "better described as a global pricing problem" with the only solution being copyright holders charging less for their expensive software. The study lasted for three years and focused on regions of the world such as India, Mexico and Russia, where piracy is rampant, and found that the people of those regions are no more immoral compared to people of other regions, but the reason why piracy is so rampant over there is due to the price of software being higher relative to the local incomes.
The report claims that there is no evidence that any attempt of curbing software piracy has ever stopped the frequency of it, and that the frequency of software piracy has actually grown over the past decade. The Media Piracy Project also claims that piracy doesn't have to do as much with a strong moral debate, as it has to do with pricing and consumer demand.