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pay-what-you-want sale

  1. Cards Against Humanity’s Pay-What-You-Want Holiday Sale Produces Surprising Results

    Any kind of sale where businesses invite their customers to pay what they please for goods just reeks of disaster. The obvious problem is that "paying what you want" tends to gravitate towards "paying nothing at all." The good people behind Cards Against Humanity recently held a pay-what-you-want sale for holiday packs, and they've released the data they collected from it. The results just might surprise you.

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