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  1. Whoops, There It Is: Nielsen Announces Their TV Ratings Have Been Off Since March

    To air is human.

    The all-seeing-eye of Nielsen Holdings has been reporting erroneous figures since March.

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  2. Nielsen to Start Counting Folks Who Watch Television on Mobile Devices


    Nielsen has long been the expert on audience demographics, the standard data provider that the entire television industry depends upon. So it behooves them to move with the times, and early this year, Nielsen announced that it would indeed be figuring out a way to count views when the audience was not using their old-timey television to catch the newest episode of Teen Wolf. We know now that they've found a way and will be implementing it. Eventually.

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  3. Dog With A Blog Has Higher Ratings Than Parks and Recreation

    It's okay. You're going to get through this.

    We learned two things this morning. One: There is an actual show on television called Dog With A Blog. Two: apparently more people sit down to watch it live than they do Parks and Recreation, which is arguably the best comedy on network television right now (at least until the return of Community). So... that's happening.

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  4. Nielsen and Twitter Partnership Shows Difference Between Viewers and Engagement


    Twitter, like most internet services that grow to global size and then wind up to go public, has been looking for ways to make itself seem useful to people who would actually pay for its service: media companies and folks in public relations. Its partnership with Nielsen (of Nielsen ratings, the audience research standard by which American television is judged) is certainly a bid to try and get television studios to want to pay money for better Twitter services by demonstrating how powerful Twitter engagement can be. And sure, if it succeeds, it'll make Twitter some money, but it could also lead to an entirely different way of judging the strength of an audience. Because, as it turns out, the overlap between shows that scored high on Nielsen ratings and the shows that were most Tweeted about a few weeks ago is almost non-existent.

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  5. Nielsen Changes Its Definition of “TV Watching” to Reflect How People Actually Watch TV

    The Boob Tube

    I'm about to say something that will blow your mind. You ready? A lot of people nowadays don't have cable. And yet they still watch TV shows! I know, I know. I'll give you a second to recover from the shock. Remember to breathe. OK, so the fact that a large number of people watch some, if not all, of their TV shows through an Internet-connected TV instead of stumping for an often outrageously priced cable package isn't exactly new. But apparently it's quite the discovery for the Nielsen Company, which is just now getting around to changing its definition of "TV viewing" to include this newfangled thing called "The Internet."

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  6. Nielsen Ratings Are Migrating To Your Twitter Feed To Give TV Networks More Useable Data

    This Makes Sense

    While watching your favorite television show in the last year or so, you might have noticed an added distraction at the bottom of your screen - Twitter hashtags. While companies have been trying to capitalize on the success of the social media giant to varying degrees, a new joint venture between Twitter and the Nielsen Company will mark a new era in marketing. They've come up with the “Nielsen Twitter TV Rating.” 

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  7. Twitter Joins Forces With Nielsen to Provide Social TV Ratings

    The habit of live tweeting television shows can be a fun way to make the viewing experience more interactive, and to annoy your friends who aren't watching the same thing as you. Now Twitter and Nielsen are teaming up to provide the "Nielsen Twitter TV Rating" for television shows based on how much people are tweeting about them. The joint venture was announced today and is expected to launch in time for the Fall 2013 season, so we all have less than a year to really perfect our banal TV-watching tweets.

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  8. One in Three Young People Are Updating Their Facebook Status While On The Toilet

    Between ads taking over your newsfeed, engagement announcements that leave you feeling even more single, and the yammerings of people you really should have unfriended back in high school, there are plenty of things to complain about in the social media environment these days. On the other hand, there's an argument that we should all just be glad that we're not seeing more updates about our friends' bowel movements, because considering how many of us are tweeting from the toilet, it's a mercy that verges on the miraculous. According to a report by Nielsen, one third of people between the ages of 18 and 24 use social networks while they are using the bathroom, a statistic which can also be read as "two thirds of people between the ages of 18 and 24 are totally lying to Nielsen."

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  9. Report: Movie Watching Down, TV Watching Up on Netflix

    While Netflix has made a name for itself with movies delivered to the home -- first by mail, then by Internet -- a new report suggests that is changing. Movie watching appears to be slowly dropping as viewers opt to stream more TV shows from the service. 

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  10. (Please) Share Your Buying Habits With DC Comics’ Second Nielsen Survey For Fans

    If you liked it then you should have put a Lantern Ring on it

    Have you been reading DC Comics' new title, Orange Ivy? No? That's because it doesn't exist. It's the new fake title introduced in a second Nielsen Survey the company has put out to gauge readership of their New 52 books. (You may remember us reporting on the first one last September.) Read on to find out how to take the survey and what, if anything, it could mean for your future buying habits.

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  11. It’s Not Just You: Many People Are Cutting Their Cable Loose In Favor of Streaming (Legal and Otherwise)

    And So It Begins

    If you have found yourself making the decision to dump your cable company and just see what's available online, you are part of a growing TV audience that is moving further and further away from conventional cable. About 1.5 million households canceled their cable subscriptions in 2011, which is a small but significant drop in the cable-viewing audience. Instead, these defectors are moving on to online streaming on sites like Hulu (for now, at least), Netflix, iTunes, and other -- ahem -- less legal venues. Some say it's a direct result of the recession, and cable companies might want to do a little soul-searching to retain -- and regain -- their audiences.

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  12. DC’s Own VP of Sales Talks the DC Comics Nielsen Survey and Why It Was Not “Representative”

    Consider the Following

    DC Comics' Executive Vice President of Sales, Marketing, and Business Development John Rood has given a very interesting interview to Publishers Weekly, regarding the results from the company's very first Nielsen survey of their readership late last year. In it, he admits, or perhaps clarifies, that the survey is not representative of DC's entire audience, and has some very interesting news about female readership as portrayed by the survey results. When the survey's results were announced last week, showing a dismal lack of brand-new readers, female readers, and young readers to the New 52, there was a lot more that we wanted to know, here at The Mary Sue. Things like the gender demographics from book to book or the gender demographics on digital might have been really interesting to draw conclusions from. The results released last week seemed like just the tip of the iceberg, and Rood reveals a bit more of it in the interview.

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  13. DC Comics Nielsen Survey Results Are In, They Are Interesting

    Audience Participation

    A few months ago, DC Comics teamed up with the Nielsen Company for a consumer research study on their relaunch, the New 52. As soon as fans caught wind, the link to take the online survey spread like wildfire with new readers and long-time readers alike encouraging everyone possible to take it. The results have just been released and well, take a look. 

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  14. Dragon Tattoo Marketing Worried That Their Ads Are Alienating Women

    And Now For Something Completely Different

    Normally, when ad executives worry about women not responding to violence in movies, we scoff and write a post about how narrow minded they're being, and feel free to use our own community as an example of women who would totally go see a movie that began with "John Carter" even if it ended with "of Mars." Especially if it ended with "of Mars." But when the ad folk behind American adaptation of The Girl With the Dragon Tattoo say they're concerned that their movie is too full of sexual violence to appeal to women, I'm gonna say: Yeah. You might be right.

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  15. Nielsen and DC Comics to Actually Figure Out Who Reads Comics, or: Everybody Take This Survey

    and let it be known

    Many words have been spun into the internet aether as well as the audible one on the subject of who the audience actually is for American superhero comics. DC would seem to insist that its best bet for solvency in the market is to focus exclusively on keeping the 18-34 year old male reader to the exclusion of other demographics, over the protests of many female fans and readers. Well, now would be a good time for those fans, and all of DC's fans and readers to make their voices heard.

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