MySpace is presently announcing Mashup with Facebook, a platform-syncing program that lets MySpace users port their data from Facebook, with a focus on entertainment.
Sifting through MySpace's announcement (below), a few key details emerge. Perhaps the most readily apparent aspect of the program is that the Facebook "Like" button will appear on every page of the site "to give users an easy way to share their entertainment interests with their friends on Facebook." Moreover, while MySpace already allows some synchronization with Facebook Connect, Mashup takes this to the next level, thanks to "algorithms that help enable the discovery, expression, and connection to entertainment content," which are plugged into all of that incoming data from Facebook to create a thorougher map of MySpace users' interests.
According to AllFacebook's Nick O'Neill, MySpace CEO Mike Jones addressed bloggy charges that the mashup signaled a "surrender" to Facebook's growing influence; rather, Jones "emphasized that this is part of the company’s new focus on 'social entertainment.'"
There's no question that Facebook, with more than five times as many users as MySpace, has won at the game of becoming the social network for day-to-day life; however, MySpace still has 95 million unique visitors per month. By comparison cool kids' darling Tumblr had 6 million unique visitors last month. In leveraging that userbase and doubling down on its strength in entertainment, MySpace may have hit upon its best possible strategy for fighting its decline, and while we haven't test-run the Mashup integration, it certainly looks slick, and could well prove a smart tactic.