by Rebecca Pahle | 4:15 pm, October 16th, 2013
A study by researchers at the Cologne Institute has determined that eating popcorn makes moviegoers at least somewhat immune to advertisements—for example, those godawful commercials that you’re forced to sit through before the movie starts. “Thank you for watching Regal FirstLook” my tuchus. Not like I have a choice, Regal.
by Jill Pantozzi | 12:33 pm, September 10th, 2013
Many theater-goers are annoyed by cell phone use during films but one journalist at the Toronto International Film Festival took his response to the extreme yesterday – he called 911.
by Rebecca Pahle | 11:00 am, April 17th, 2013
OK, technically it’s called 4DX, not Smell-O-Vision, and “odor effects” is only one part of it. But “4DX” just doesn’t have the same ring to it.
by Jill Pantozzi | 4:15 pm, November 20th, 2012
At a recent trip to the theater I was greeted with two things; one was a message from the chain asking us not to use our cellphones during the show, another was a paid advertisement that talked about texting during a movie as if it were ok. Needless to say, while I assume most people are against cell phone usage of any kind during a film, there are those out there who think it’s ok. But a new app aims to reward customers for good behavior. Will it work?
by Jill Pantozzi | 4:22 pm, August 23rd, 2012
I’m gonna go ahead and guess most of us would pay anything to see Peter Jackson’s Hobbit films but when it comes to theater trips these days, not all of us have Smaug’s gold collection. When you decide to see a 3D film, things get get even worse. So what about this new technology that Jackson is using for his trilogy? Will you be paying more at the door?
by Jill Pantozzi | 10:16 am, August 7th, 2012
You’d have to be Bruce Wayne to afford this Batcave movie theater but hey, a geek can dream. In our last “We Want To Go To There” we brought you the magical storybook stage from the Tomorrowland Festival. Today, we’ve got a custom built home theater from EliteHTS. It cost $2 million dollars and if you don’t like the first one, don’t worry, there’s a second model.
by Jill Pantozzi | 4:00 pm, June 2nd, 2012
To celebrate the impending release of Star Trek: The Next Generation Season 1 on blu-ray (and the 25th anniversary of the show), NCM Fathom and CBS TV are holding a special theatrical event for one night only. Trekkers will get the chance to go where no one has gone before…to watch TNG episodes in a movie theater!
by Jill Pantozzi | 11:49 am, April 26th, 2012
We’ve brought you stories before about texting in movie theaters and musical venues but now, some major theater executives have put their hat into the ring. The boxing analogy fits here, you see, because these executives are considering allowing cell phone use in theaters and a lot of moviegoers are not happy about it.
by Jill Pantozzi | 12:55 pm, March 24th, 2012
Well, I guess this means I’m officially old. I detest any cell phone use while out to see a movie but apparently them youngins’ think it’s just swell. The Hollywood Reporter conducted a poll to figure out how Americans discover and consume entertainment and found out social media is huge (obviously) and that a lot of people would prefer a theater in which you were not only allowed, but encouraged, to text. And to them I say, “Get off my lawn!”
by Jamie Frevele | 4:21 pm, September 26th, 2011
After topping the box office for the second week in a row — and only showing a 27 percent drop — Disney has announced that it will be extending its engagement of The Lion King 3D for at least one more week. It was originally only going to run for two weeks, ending this Friday, but now that 1994 movie is attracting a huge audience (and beating Brad Pitt‘s Moneyball in the process), the studio has realized something that spells wonderful news for the movie theater industry: people definitely like going to the movies again.