Idiot Nerd Girl
You might be forgiven for not noticing any ads in Scott Snyder's Batman #13, since the story is riveting, horrifying, and kicks off the first major appearance of the Joker in the New 52. In fact, until David Willis of Shortpacked pointed it out on his tumblr, I didn't even notice that the back cover ad on this issue was different from the back cover ad of the three other DC comics books I picked up this week. Which is unusual, since the way ads in comics usually work is that they are the same across all of a publisher's titles in a given month, right down to page placement. So what's the ad hiding behind that die cut cover of the Joker's horrifying new face?
Almost Totally Excellent
Memes are hard to kill; it's basically in their definition. And the easiest way to deal with them is really to try and ignore them. But if there's one we wouldn't mind eradicating from the internet, it'd be the Idiot Nerd Girl Advice Animal meme. It's emblematic of the persisting idea that tells people it's ok to nastily call women out for not being "authentically geeky" enough. It's basically the idea that you can use that old middle school tactic of calling people "posers" because they don't adhere to your own particular rules as to what qualifies a "geek," or because they happen to have boobs and read comic books. Dark Horse Comics editor Rachel Edidin, however, had the idea to try and turn that around a week ago, by creating a sort of anti-meme that, instead of presuming that the pictured girl is pretending to like nerdy things in order to get attention, presumes that the girl actually knows her stuff and is tired of people assuming she doesn't because of her gender. And a week later? A quick check of QuickMeme is about half full with defiant nerd girls. We don't know how long it'll last, but we like it.