You want a Chevy Volt
, the new plug-in hybrid from GM
, and you want it sooner rather than later. That, at least, is the assumption made by the auto giant as they ramp up distribution to bring the $40,280 car to all 50 states before the end of 2011
. In their press release, U.S. VP of Chevy marketing Rick Scheidt said, “we’re accelerating our launch plan to have Volts in all participating Chevrolet dealerships in every single state in the union by the end of this year." (Full disclosure: my father, and other members of my family, are current and former employees of General Motors. I am not, to my knowledge, getting a free car out of this.
Volts have been available in California, Connecticut, D.C., New Jersey, New York, and Texas since December 2010. Michigan will begin seeing the car in spring 2011, with Delaware, Florida, Georgia, Hawaii, Maryland, North Carolina, Oregon, Pennsylvania, South Carolina, Virginia, and Washington in the third quarter. Everyone else will follow-on before the end of the year. The push to bring the car to consumers faster comes on the heels of it winning big at the Detroit International Autoshow, among other honors. Furthermore, the Volt recently replaced the Prius as the most fuel-efficient vehicle in America.
While the Volt is shaping up to be a technological marvel, the real success could be the psychology behind the car.