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What's with the name?

Allow us to explain.

Hasbro

No. No no no no no no no. no.

This Bodes Well: The Jem and The Holograms Movie Starts Filming In 3 Weeks

Allow me to Liz Lemon this – SHUT IT DOWN.

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Essay

The Women Of Star Wars Rebels: First Impressions Count

We’re inching closer to the fall premiere of Star Wars Rebels. This fan is incredibly excited for the animated series that will be the first on-screen representation of the formidable Lucasfilm and Disney combination. The primary group of protagonists were recently introduced in a series of videos and articles over the past two weeks, and toys based on some of those characters were unveiled at the New York Toy Fair. I was pleased to learn two of the five members of the main cast are females. I’m less thrilled those two characters, Sabine and Hera, were the last two to be introduced, and Hasbro isn’t including them in their first wave of figures for Star Wars Rebels.

It feels like a slap in the face. 

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where does he get those wonderful toys

We Took Pictures Of Everything At Toy Fair 2014 (Basically)

Toy Fair – two innocent words that simultaneously conjure up feelings of excitement and disappointment in a single moment. Excitement at all the wonderful new toys being announced; disappointment that you can’t take them home with you right away! This year’s fair was no exception – 2014 is going to be a great year for toys and collectibles. Take a look at just a small portion of what we saw at the big show this year. And by “small portion,” we mean, “97 photos.”

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Braaaaiiiinnnnns

Beware: There’s A Walking Dead Version of Monopoly Now

Everything gets the Monopoly treatment eventually. It’s like a zombie outbreak in itself. There’s Beatles Monopoly, Justice League Monopoly, Disney Villains Monopoly – when I was a kid, I even had a Star Wars monopoly PC game. This edition of the classic boardgame is available at ThinkGeek and is described as “everything you know and loved about Monopoly, but with 100% more zombie flavor.” See the board and pieces under the jump.

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Things We Saw Today

Things We Saw Today: Brosie the Riveter Could Hang on Your Wall, Too

If you liked the story of how Brosie the Riveter came to be, you can now buy his poster (along with his distaff counterpart) from WeLoveFine. It’s up to you to decide which of your walls can actually handle him. He’s a bit too much for our front page, even, so I’ve, uh, cropped him.

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Girls Just Wanna Have Fun

Nerf Creates a Line of Toys Specifically For Girls, Starting With a Bow For Budding Meridas

I’ll admit, I have something of a knee-jerk reaction to the notion of “pink toys for girls, blue toys for boys.” So when I read about Nerf Rebelle, a new line of toys created for specifically for girls, the first of which is the Heartbreaker bow…. well, I was skeptical. But it won me over. Here’s why.

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Things We Saw Today

Things We Saw Today: The Animatronic Dinosaur I Wish I’d Had as a Kid

Made by Scottish toy company H. Grossman Ltd, this “moving, breathing Megasaur” is approximately 20 feet long and has a moving head, eyes, arms, legs, and mouth. Did I say I wanted it as a kid? I mean I want it now. (via Gizmodo)

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DO WANT

Jem’s Holograms Get New Collectible Dolls From Hasbro

When we first posted the new collectible Jem dolls from Hasbro and Integrity Toys, many (myself included) wondered when we’d see Shana, Aja, and Kimber. The wait is over, Series 2 features Jem’s Holograms in all their bright-haired glory! I am now hotly anticipating Series 3, which I can only guess will be the evil band and Jem adversaries, The Misfits. I wonder what Christy Marx, Jem creator and current DC Comics writer, thinks of the comeback?

(via Comics Alliance)

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om nom nom

Hasbro To Unveil Gender-Neutral Easy-Bake Oven

Two weeks ago an eighth grader named McKenna Pope made waves when she created a Change.org petition to convince Hasbro to make a more gender neutral Easy-Bake Oven so that she could buy one for her four-year-old brother, who loves to cook but is a little small to work with a real oven on his own. The Easy-Bake Oven has a long history and has come in a number of colors including green, yellow, and orange over the years, but ever since 1993 the oven has come in shades of purple, pink, and teal and marketing has tended to exclusively feature girls using it.

Well, Pope’s petition got enough notice that Hasbro invited her and her family to its headquarters to look over their prototype for the next Easy-Bake Oven in black, silver, and blue, and say they’re even planning to return boys to the ads and packaging for the toy!

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Things We Saw Today

Things We Saw Today: Exclusive First Look at Supurbia #5

Courtesy of BOOM Studios!, here’s a sneak peek of Grace Randolph‘s upcoming Supurbia #5.

“It’s summertime in SUPURBIA! Dion and Jeremy take Eli and Zari on a vacation as Tia attempts to rescue Batu from Mongolia, her first superhero excursion after coming out of retirement…Hector’s dark magic slowly begins to take hold of Sara as her burgeoning friendship with Hella takes her down a dark path…Eve joins Robbie as he heads to the annual Superhero & Weapons Expo, but will Ruth’s devious plan throw a wrench into the works? The superhero soap continues, only in SUPURBIA!”

Author(s): Grace Randolph

Artist(s): Russell Dauterman

Cover Artist(s): A: Stephane Roux B: Russell Dauterman

Hit the jump for another exclusive image.

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