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Hasbro

Things We Saw Today

Things We Saw Today: Brosie the Riveter Could Hang on Your Wall, Too

If you liked the story of how Brosie the Riveter came to be, you can now buy his poster (along with his distaff counterpart) from WeLoveFine. It’s up to you to decide which of your walls can actually handle him. He’s a bit too much for our front page, even, so I’ve, uh, cropped him.

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Girls Just Wanna Have Fun

Nerf Creates a Line of Toys Specifically For Girls, Starting With a Bow For Budding Meridas

I’ll admit, I have something of a knee-jerk reaction to the notion of “pink toys for girls, blue toys for boys.” So when I read about Nerf Rebelle, a new line of toys created for specifically for girls, the first of which is the Heartbreaker bow…. well, I was skeptical. But it won me over. Here’s why.

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Things We Saw Today

Things We Saw Today: The Animatronic Dinosaur I Wish I’d Had as a Kid

Made by Scottish toy company H. Grossman Ltd, this “moving, breathing Megasaur” is approximately 20 feet long and has a moving head, eyes, arms, legs, and mouth. Did I say I wanted it as a kid? I mean I want it now. (via Gizmodo)

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DO WANT

Jem’s Holograms Get New Collectible Dolls From Hasbro

When we first posted the new collectible Jem dolls from Hasbro and Integrity Toys, many (myself included) wondered when we’d see Shana, Aja, and Kimber. The wait is over, Series 2 features Jem’s Holograms in all their bright-haired glory! I am now hotly anticipating Series 3, which I can only guess will be the evil band and Jem adversaries, The Misfits. I wonder what Christy Marx, Jem creator and current DC Comics writer, thinks of the comeback?

(via Comics Alliance)

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om nom nom

Hasbro To Unveil Gender-Neutral Easy-Bake Oven

Two weeks ago an eighth grader named McKenna Pope made waves when she created a Change.org petition to convince Hasbro to make a more gender neutral Easy-Bake Oven so that she could buy one for her four-year-old brother, who loves to cook but is a little small to work with a real oven on his own. The Easy-Bake Oven has a long history and has come in a number of colors including green, yellow, and orange over the years, but ever since 1993 the oven has come in shades of purple, pink, and teal and marketing has tended to exclusively feature girls using it.

Well, Pope’s petition got enough notice that Hasbro invited her and her family to its headquarters to look over their prototype for the next Easy-Bake Oven in black, silver, and blue, and say they’re even planning to return boys to the ads and packaging for the toy!

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Things We Saw Today

Things We Saw Today: Exclusive First Look at Supurbia #5

Courtesy of BOOM Studios!, here’s a sneak peek of Grace Randolph‘s upcoming Supurbia #5.

“It’s summertime in SUPURBIA! Dion and Jeremy take Eli and Zari on a vacation as Tia attempts to rescue Batu from Mongolia, her first superhero excursion after coming out of retirement…Hector’s dark magic slowly begins to take hold of Sara as her burgeoning friendship with Hella takes her down a dark path…Eve joins Robbie as he heads to the annual Superhero & Weapons Expo, but will Ruth’s devious plan throw a wrench into the works? The superhero soap continues, only in SUPURBIA!”

Author(s): Grace Randolph

Artist(s): Russell Dauterman

Cover Artist(s): A: Stephane Roux B: Russell Dauterman

Hit the jump for another exclusive image.

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Things to Do With Your Kids

13-Year-Old Girl Whose Little Brother Wants an Easy-Bake Oven for Christmas Petitions Hasbro for a Gender-Neutral Version

New Jersey eighth grader McKenna Pope has a four-year-old brother, Gavyn, who wants to a be chef when he grows up. For Christmas, in the boy’s own words, he wants “a dinosaur and an Easy-Bake Oven.” As anyone who’s ever seen or had one knows, the Easy-Bake Oven is marketed pretty much exclusively to girls, with a pink and purple design and commercials featuring young girls making baked goods decorated with hearts and pink frosting. (On Hasbro’s Website the Easy-Bake Oven is in the “Cooking & Baking Games for Girls” section. There’s no equivalent section for boys.)

Miffed by the suggestion that cooking is somehow not a sufficiently “manly” interest for young boys, Pope started a Change.org petition to get Hasbro to include boys on its packaging and to offer the Easy-Bake Oven in gender-neutral colors like red, blue, and green.

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Things to Do With Your Kids

Six-Year-Old Girl (Board) Gamer Calls out Guess Who? on Its Gender Inequality; Hasbro’s Response is Both Hilarious and Awful

I never played Guess Who? all that much as a child, which might explain why I never realized how imbalanced it is in terms of gender. Or maybe I just wasn’t as perceptive as this six-year-old girl, who not only noticed that there are only five girls compared to 19 boys, but also took the time to write to Hasbro about it. Reads her letter:

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DO WANT

Can Jem and the Holograms Make A Truly Outrageous Comeback With New Dolls From Hasbro?

Jem, the larger, cooler Barbie. At least to me she was. That’s why I’m so excited for this news. Hasbro has made a deal with Integrity Toys for a modern day line of Jem and the Hologram dolls. “Inspired by the TRULY OUTRAGEOUS characters created by Hasbro over two decades ago and cherished by fans and collectors alike ever since, this nostalgic retro doll line is designed to pay homage to both the animated series and its original companion doll line, which was originally marketed from 1985 to 1987,” writes Integrity. Each doll will set you back $125 and they’ll start shipping next month. Take a look at Jerrica Benton, her alter-ego Jem, Synergy, and good ol’ purple-haired Rio (more to come down the road).

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Meanwhile...

Over 90,000 Copies Of IDW’s My Little Pony Comic Book Have Been Pre-Ordered

I’m pretty sure everyone at IDW Publishing knew they had a hit on their hands when they picked up the rights to publish My Little Pony: Friendship is Magic comic books from Hasbro, but the suspicion has now been confirmed. Advance orders for the first issue from Katie Cook and Andy Price are sitting around 90,000 copies.

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