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What's with the name?

Allow us to explain.

Gwyneth Paltrow


Sticking to the Original Blueprints Keeps Iron Man 3 Working

“The world is getting weird,” declares faithful former bodyguard Happy (Jon Favreau) early in the first act of Iron Man 3. He’s not wrong. Everybody’s favorite genius billionare playboy philanthropist is back for a fourth round, facing a changing world, and a changing self. After the invasion of New York, and the start of the Avengers, there’s plenty on the table for Mr. Stark (Robert Downey Jr.) to handle, from terrorists to his mercurial relationship to his own obsessions. Fortunately for us, though, IM3 doesn’t take too steep of a dive into Tony’s demons. It stays at a neat cruising altitude: charming, effusive, with requisite explosions aplenty. Much like the most used and battered of Tony Stark’s suits, Iron Man 3 has some loose pieces that rattle, but it holds together for a fun, familiar ride.

Material under the cut contains arc-reactor-powered SPOILERS. Read at your own discretion.



Gwyneth Paltrow: “You Can Only Be the Damsel in Distress for So Long”

Will we ever get tired of hearing Gwyneth Paltrow talk about suiting up for Iron Man 3? Probably at least not until we get to see the movie this weekend.



Stars Shine At The Iron Man 3 Red Carpet But Robert Downey Jr. Doesn’t Wear Anything Fun

Last night we posted a livestream of the Iron Man 3 premiere from the El Capitan Theatre in Hollywood. Today, Disney has graciously shared some images from the red carpet and after party. I guess I was spoiled by Robert Downey Jr. in lederhosen but I’m a little let down he didn’t wear anything wacky. Take a look at the stars from the film and see who else popped up from the Marvel Universe.



Gwyneth Paltrow Talks About Suiting Up for Iron Man 3

Gwyneth Paltrow confirmed in an interview the other day that she will indeed be suiting up Iron Man 3, a bit of news that we couldn’t be more excited about. Marvel has published the entire interview now, and so we can get even more info on how and when the decision to get Pepper in an Iron Man suit was made, and what it was like!

Okay, I know wanting to know what it’s like to be in an Iron Man suit is has a bit less entertainment journalist integrity to it compared to “how was the decision made to allow a female co-star to engage in some of the movie’s action in a dominant role made.” But… Iron Man suit!


Great Hera!

Iron Man 3 International TV Spot Gives Us Pepper Potts All Suited Up

It’s just a quick second, but it’s sweet.



Gwyneth Paltrow’s Kids Get On Our Good Side, Help Reveal a Pepper Potts Iron Man 3 Spoiler

The release of Iron Man 3 is fast approaching, and with that comes its stars doing their contractually required press junkets. And with that comes spoilers. Thank you, Gwyneth Paltrow‘s children, for pushing your mom in the direction of confirming a rather good one.

Unmarked spoilers under the cut, so proceed at your own risk.



Marvel Studios CEO Kevin Feige: Pepper Potts Ain’t No Damsel in Distress, Might Be [SPOILER]ing [SPOILER] in Iron Man 3

In an interview with, Marvel Studios President Kevin Feige had some really interesting things to say about Pepper Potts in Iron Man 3. Some things that stopped just short of confirming a popular rumor about…

No, you know what? We’re jumping right into spoiler territory.



Robert Downey Jr. Says Awesome Things About Women In Superhero Action Films

“How do we have it so she’s not going [whining], ‘Tony!’ and I’m going [growling], ‘Where’s Pepper?’… That’s the other thing that I have been pushing for. She’s in great shape, she’s really game. There’s all these genre movies and you have these capable women and they’re like, ‘Oh my god, some action is happening, I better step away or get caught in something over here.’ It’s like, ‘Really, is that where we’re at in the 21st century?’”Iron Man actor Robert Downey Jr. speaking with Moviefone on how ridiculous it looks when women don’t get to be involved in the action.

He also mentioned he was the one who insisted on having Gwyneth Paltrow in The Avengers: ”I was like, ‘You can’t just pretend that I got in a fight with Rhodey and Pepper’s out of town.’ They said, ‘You can’t have both of them,’ so I said, ‘All right, I need Pepper.’”

(via io9)

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Holy Rusted Metal Batman!

Pepper Potts Gets an Iron Man 3 Poster All to Herself

Or, Pepper Potts gets an Iron Man 3 poster where she looks like she’s about to snap Tony’s neck. After all, he got the Empire cover.


Yes. Yes yes yes yes yes yes yes. Yes.

Looks Like Gwyneth Paltrow Will Wear Armor In Iron Man 3!

Marvel Entertainment International President Simon Philips recently gave a talk in São Paulo, Brazil and said something he probably shouldn’t have. Apparently Tony Stark isn’t the only wearing armor in Iron Man 3 – Pepper Potts is suiting up!