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Google Instant

  1. Yahoo! Rolls Out Search Direct, Its Google Instant-Like Search Completer

    This afternoon, Yahoo! announced the introduction of Search Direct, a search feature which will cause both fast, algorithmically test-driven completions of partly typed search terms and links to relevant articles to appear in the main search box across Yahoo!. In its press conference today, Yahoo! took a few direct shots at its competitor Google, whose Google Instant is arguably a lot better-known, claiming that its service is not only faster, but delivers "answers" instead of links." TBI:

    This new feature, currently in beta, taps into Yahoo!’s unique opportunity to combine content and structured data and to provide a rich search experience. Search Direct predicts search results as fast as a person types, character by character, and presents those results dynamically, generating a fast, simple search experience that goes beyond a list of blue links. Search Direct rolls out in a public beta to Yahoo! users across the U.S. today, and will be available in other Yahoo! products and markets later this year. “With today’s launch, direct answers – not the search results page – is the primary focus. We are redefining the search process and prominently displaying direct answers where search decisions are being made,” said Shashi Seth, senior vice president, Yahoo! Search and Marketplaces. “Search Direct is evidence of Yahoo! continuing to lead innovation in search, enabling people to take action faster, find what is most important, and sample what is possible with the next stage of search technology.”
    Giz argues that the new search function is a lot worse than Google's, in that it forces users to navigate content within a little box and also foists trending queries upon everyone, which by definition are less personalized. If you would deign to use Yahoo! in the first place, does this seem useful? (via TBI)

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  2. What Words Does Google Instant Blacklist?

    Since we wrote about the inconsistent standards of censorship applied throughout Google Instant, has done the legwork of compiling a master list of terms blacklisted by Google's results-as-you-type service. explains the reason behind the list, which is as much an exercise in showing the potential powers of web censorship as in compiling 'naughty' words:

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  3. Google Instant Inconsistently Censors Itself

    The first questions we heard when explaining Google Instant to people was "what if the search I want to make starts out as a search for something, uh, explicit?" The answer is that Google Instant selectively doesn't function for certain search terms. For example, if you're just trying to Google your new coworker Jenna James, typing Jenna will get you an array of pictures of Jenna Fischer, but once you put in the first J of that last name, Google Instant will assume you're looking for former porn star Jenna Jameson and clam up, yielding no results until you press enter. So that's all well and good until you, like Queerty, do some more legitimate and less specific searches that just so happen to sometimes overlap with porn, and you find out that Google Instant also censors the results for "lesbian," "bisexual," and "orgasm."

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  4. 1. Create YouTube Instant, 2. ????, 3. Get a Job From the CEO of YouTube

    By now you may have heard of Google Instant? You may have been surprised by it. You may have used it, a number of times over. But have you heard of YouTube instant? YouTube Instant is was created this week by Feross Aboukhadijeh, and it is exactly what it sounds like. A real-time search bar for YouTube, utilizing the search suggestions that pop up when you use the search bar on What ever is on the top gets searched, and the first result starts playing. This attracted the attention of none other than Chad Hurley, co-founder and CEO of Youtube.

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  5. Instant Elements, the Tom Lehrer/Google Instant Mashup

    Now that Google search is instant, we're all having to adjust just a little bit. Some others have adjusted quite quickly, and we can just sit back and watch the fruits of their efforts. The people at Whirled Creative have illustrated Tom Lehrer's The Elements using only footage from Google Instant. Enjoy.

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  6. Google Unveils Google Instant: Search Results as You Type

    Google is currently holding a press conference to announce Google Instant, their new search feature that displays search results as you type. From the FAQ:
    Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type. The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.
    Marissa Mayer: "It's not search 'as you type,' but 'search before you type.'" "We can predict what you are likely to type and give you those results in real time." (via RWW.) Google claims that Instant will save many users 2-5 seconds per search, and, if used globally, will save humanity a collective 3.5 billion seconds per day. Personally, I find it a little  distracting, though you can turn it off by visiting your Google Preferences page. One purpose for which it does seem useful, however, is mobile search: Google says they will have this out later this fall. Google will be rolling Instant out over the course of the next few days; if it's not already enabled for you on, you can hit this link to try it out. Thoughts? (Google Instant FAQ.)

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