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What's with the name?

Allow us to explain.

Gears of War

If we got angry about this kind of thing we'd be angry all the time

Gears of War Art Director: Everybody Likes Our Female Characters, But Nobody Likes Female Characters

The quotes from Chris Perna, art director of the Gears of War series, that have been floating around today actually say something a little more complicated than can be reasonably slimmed down to a single headline. A slightly longer summary? Perna says some puzzling things about gender presentation in character design, acknowledges that he’s proud of the playable female characters of the Gears of War franchise and that he knows that a lot of women fans of the series find those characters to be empowering, and then turns right around and shores up the self-fullfilling prophecy that games with female lead characters don’t sell.