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Easy-Bake Oven

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Hasbro To Unveil Gender-Neutral Easy-Bake Oven

by Susana Polo | 11:43 am, December 18th, 2012

Two weeks ago an eighth grader named McKenna Pope made waves when she created a Change.org petition to convince Hasbro to make a more gender neutral Easy-Bake Oven so that she could buy one for her four-year-old brother, who loves to cook but is a little small to work with a real oven on his own. The Easy-Bake Oven has a long history and has come in a number of colors including green, yellow, and orange over the years, but ever since 1993 the oven has come in shades of purple, pink, and teal and marketing has tended to exclusively feature girls using it.

Well, Pope’s petition got enough notice that Hasbro invited her and her family to its headquarters to look over their prototype for the next Easy-Bake Oven in black, silver, and blue, and say they’re even planning to return boys to the ads and packaging for the toy!

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Things to Do With Your Kids

13-Year-Old Girl Whose Little Brother Wants an Easy-Bake Oven for Christmas Petitions Hasbro for a Gender-Neutral Version

by Rebecca Pahle | 2:00 pm, December 3rd, 2012

New Jersey eighth grader McKenna Pope has a four-year-old brother, Gavyn, who wants to a be chef when he grows up. For Christmas, in the boy’s own words, he wants “a dinosaur and an Easy-Bake Oven.” As anyone who’s ever seen or had one knows, the Easy-Bake Oven is marketed pretty much exclusively to girls, with a pink and purple design and commercials featuring young girls making baked goods decorated with hearts and pink frosting. (On Hasbro’s Website the Easy-Bake Oven is in the “Cooking & Baking Games for Girls” section. There’s no equivalent section for boys.)

Miffed by the suggestion that cooking is somehow not a sufficiently “manly” interest for young boys, Pope started a Change.org petition to get Hasbro to include boys on its packaging and to offer the Easy-Bake Oven in gender-neutral colors like red, blue, and green.

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