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What's with the name?

Allow us to explain.

e-reader

Why Not Do It With Some Style?

Book Purses, The Perfect Solution For When You Switch To An E-Reader

If you’re a book lover like I am, it both excited and vexed you when e-readers were invented. True, you could have any number of books ready to read at a whim but the downside is, no one else knew what you were reading. Here’s one solution via Etsy user NovelCreations – book purses! See if your favorite old or new classic has been turned into a e-reader transportation device.

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and let it be known

Generation Y Now Officially Buys More Books than the Baby Boomers

It’s not your grandpa’s book market anymore. While the world’s eyes may often be focused on the effects kindles and nooks and iPads and other e-reader options may be having on literature and book sales, there’s an entirely different “coup” happening in the population of book consumers. Baby Boomers have long dominated the book-buying market, but no longer; Generation Y has taken over that honor. 

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This is just like magic!

Amazon Secures Licensing Rights To Let Kindle Users Borrow Harry Potter

For a long time, Harry Potter fans were wondering when J.K. Rowling’s novels about the boy wizard would make their way to e-readers. Turns out, she was holding out for something extra special – Pottermore. Although you can download the series onto Sony Reader, Kindle, the Nook, and Google Play, and the retailers get a cut of the sales, the power still resides with Pottermore. Until now. Rowling has struck a deal with Amazon to offer all of the Harry Potter books through their lending library. 

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Firsts

At What Temperature Do E-Readers Burn? Ray Bradbury’s Fahrenheit 451 Finally Going Digital

You know, I thought it was kind of funny when Amazon named their latest Kindle, Fire. It made me think about book burnings and specifically, Ray Bradbury’s classic dystopian novel, Fahrenheit 451. So it was even more interesting when I read the news today that 91-year-old Bradbury finally conceded to transferring his famous novel to the digital format. That’s hot. 

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Breaking

Marvel Announces Barnes & Noble Nook Deal For Digital Comics

This morning, editorial director of Marvel.com, Ryan Penagos, live tweeted from Barnes & Noble’s NOOK event in New York City. Why was the Marvel employee in attendance? In addition to revealing their new Nook tablet, Barnes & Noble announced they would soon be carrying Marvel digital comics on the device in their first-ever electronic pairing with the bookseller. 

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Highly Successful Marketing Strategies

DC Digital Comics Will Not Be Exclusive To One E-Reader

DC Comics made a few people angry recently when they decided to make an exclusive deal with Amazon for over 100 of their digital comics to be available on the new Kindle Fire. Barnes & Noble notably took offense to such a decision and pulled DC graphic novels from their physical store shelves. Books-a-Million followed soon after. Well now it seems as if the publisher is backtracking a bit to quell this particular fire. They’ve told the New York Times the exclusivity is not quite as exclusive as they first claimed. 

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