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What's with the name?

Allow us to explain.

Dreamworks Animation

Here Be Dragons

First Image & Details Of Cate Blanchett’s How To Train Your Dragon 2 Character

Dreamworks has released the first picture of Cate Blanchett’s character from the upcoming feature, How to Train Your Dragon 2. Find out what she’s all about, plus how her favorite dragon relates to Star Wars, after the jump! 


And Fansplosions Abound

How To Train Your Dragon 2 Has a Teaser Trailer!

It’s official: How To Train Your Dragon 2 has a teaser trailer!

This is the first of the “big four” (the four being: HTTYD, Brave, Tangled, and Rise of the Guardians, which do, in fact, have a collective fandom) to get a sequel, so expect fansplosions from the Tumblr set and lots of excitement.

The new video features the flying acrobatics of an older Hiccup and Toothless, being daring and fearless and badass as they rocket through the sky. Also, is it just me or did Hiccup pull the animated equivalent of a Neville Longbottom and had a very successful time with puberty?

Based on the flying maneuvers the dynamic duo are pulling in this video, it looks like Hiccup did figure out “how to train [his] dragon”!

(via io9)


Things to Do With Your Kids

Netflix to Make Shows Based on DreamWorks Characters, Cement Their Dominance Over the World’s Children

Netflix-less parents, be prepared to buy a Netflix account so you can get your kids to shut up about wanting to see the new How to Train Your Dragon TV show. That’s how parenting works, right? You can tell I’d be such a quality mother.

I would kind of like to see a How to Train Your Dragon show, though.


what is this I don't even

Everybody Run for the Hills: Troll Dolls Are Coming Back, This Time As a Movie

…a movie and a TV show.

If you just reared back from your computer in horror, you’re not alone.


Things We Saw Today

Things We Saw Today: Have an Out of this World Night’s Sleep Under this Astronaut Duvet Cover

Tony Stark expresses my feelings on this astronaut duvet cover by Dutch company Snurk (“For Horizontal Living”) rather nicely. (Boing Boing)


i'll just leave this here

Dreamworks Animation is Proud of Having an 85% Female Group of Producers

The Hollywoord Reporter has a short article up online today (originally appearing in the magazine’s December issue), which reveals that Dreamworks Animation may be the only big Hollywood company out there to have more women in significant positions of power than men. Which makes some amount of sense for the company that backed the only big-budget animated film in history so far to be directed by a lone woman, Jennifer Yuh Nelson‘s Kung Fu Panda 2.


million dollar lady

Mellody Hobson To Chair Dreamworks Animation

Mellody Hobson joined Ariel Investments as an intern shortly after graduating from college, and less than a decade later was president of the company, making it the largest African-American owned mutual fund company in the US. She’s been on the directorial board of Dreamworks animation (as well as Starbucks, Groupon, and Esteé Lauder) for some time now, and now she now ascends to head of the board.


Highly Successful Marketing Strategies

Will Masters of the Universe Reboot Have The Power To Make He-Man Cool Again?

Let’s be honest here, I’m a She-Ra kind of gal but He-Man is certainly one of those 80s icons I appreciate (and not only for his awesome dance moves). But like most beloved childhood franchises, He-Man and the Masters of the Universe is prime for a reboot and it just so happens to already be in the works. G.I. Joe: Retaliation director Jon M. Chu is taking up the Sword of Grayskull. 


Allow Us To Explain

DreamWorks Acquires Classic Media, Awesome Stuff On The Way (Trust Us)

DreamWorks Animation, the folks who brought us Shrek, Madagascar, and How to Train Your Dragon, have just acquired the privately owned animation studio, Classic Media. Why should you care? Classic Media owns the motherload of awesome cartoon and comic properties. And all it cost them was $155 million in cash. Hit the jump to find out what characters from your childhood we’ll likely be seeing again very soon. 


Cautiously Optimistic

Northeasterners Rejoice: DreamWorks To Open Theme Park In New Jersey

For those of us in the Northeast, our fandom-based pleasures are often woefully far away — Comic-Con is in San Diego, Disney is based in both California and smack dab in the middle of Florida, with Universal’s Marvel Island right along side it. But now, with any luck, DreamWorks animation may answer our prayers for a closer source of franchise-based amusement  with their plans to build a new theme park in East Rutherford, New Jersey. Who’s ready for a Puss In Boots ride?