Yesterday, The Consumerist talked with the Vice President of Netflix
Corporate Communications, Steve Swasey
, and asked him if Netflix would ever consider offering video games by mail, as its biggest rival Blockbuster
seems to be considering. Swasey answered in the negative:
Video games are a different economic model than movies and TV episodes, on which Netflix concentrates to provide the greatest convenience, selection and value to consumers... Movies are perennial. A great movie from 1972 is still a great movie but who wants to play Madden '95?
So... you're backing up your claim that video games are not perennial by bringing up a franchise that is released yearly
? Of course the Madden games aren't perennial! I don't imagine many people have Dr. Jekyll y el Hombre Lobo
(1972) in their queues, and I'm sure Netflix has a correspondingly low number of discs in stock. We're not asking you to keep a billion copies of Madden '95
, just maybe some of Warcraft III
, or Smash Bros Brawl
, or Ico
Setting aside the poor argument Swasey presents, here's why Netflix should seriously consider getting into video game rental: It is estimated that Netflix will gain 2 million new subscribers from consoles alone in the next year. That's half of their projected subscriber growth for 2010.