DC Comics’ Executive Vice President of Sales, Marketing, and Business Development John Rood has given a very interesting interview to Publishers Weekly, regarding the results from the company’s very first Nielsen survey of their readership late last year. In it, he admits, or perhaps clarifies, that the survey is not representative of DC’s entire audience, and has some very interesting news about female readership as portrayed by the survey results.
When the survey’s results were announced last week, showing a dismal lack of brand-new readers, female readers, and young readers to the New 52, there was a lot more that we wanted to know, here at The Mary Sue. Things like the gender demographics from book to book or the gender demographics on digital might have been really interesting to draw conclusions from. The results released last week seemed like just the tip of the iceberg, and Rood reveals a bit more of it in the interview.