I've personally spent a good amount of time playing Google's augmented reality game Ingress. One thing I really like about it is that the virtual portals in the game are based around real world public art rather than commercial locations, but I'm no dummy. I know cash rules everything around me. It was only a matter of time before the game started integrating visits to stores, and it seems that time is now. Ingress has paired up with Duane Reade and is offering players in-game rewards for in-store visits.
Like it or not, seems like YouTube is introducing subscription-based paid channels in Spring of this year. YouTube has already contacted several channel owners about creating paid versions of their channels. They're also looking into hosting pay-per-view style live events, and charging for access to content libraries. That news is actually better than it sounds.