i swear by my pretty floral bonnet i will end you
Honestly, adding female soldiers to character customization wasn't about trying to lure more people into the game. It was actually just about acknowledging the people who already play our game. - Mark Rubin, executive producer of Infinity Ward.
While Call of Duty initially made its name in World War II era combat, its Modern Warfare series and Black Ops II are set in the present or near future. One other good reason to add female characters to Ghosts is that by 2016 at the latest, women will serve as Army Rangers, Navy Seals, and Marine infantry.
Although I have to admit, acknowledging the women who already play your game is good too. (Also it would be pretty sad if you put a mo-capped dog in your game before you added women to multiplayer.)