
This February, the Susan G. Komen for the Cure Foundation created new grant regulations that seemed to only count when Planned Parenthood was concerned, maintained against all evidence that their defunding of the low-cost health care provider that performs abortion services only 3% of the time and keeps its funds completely separate and transparent was not politically motivated, and then, when it got too hot in the kitchen, backpedaled and refunded the organization while maintaining absolutely no political connection to their actions. And from that point on, we knew it would be a while before we could give Komen the time of day again, and until then they’d need to make some serious no downside, no catch efforts of charity and good work to get there. See, we thought they’d appeal to the mainstream adult in us, the one that does taxes, watches the news, and tries to make ethical purchases.
What we didn’t expect was for them to appeal to the lady geek in us, with a comprehensive and non-superficial campaign of variant covers and inside advertisements in Marvel comics, as if they were basically coming out and saying: we think comic books are a good marketing space for lady issues. We’re not saying they’ve succeeded. We’re just saying: we don’t how to feel about it.
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