The teaser trailer for Cowboys & Aliens
came out this week, which lead many who haven't been following the production to exclaim:
"Ok, cool, but Cowboys & Aliens
? What, did they throw darts at a board to come up with their movie premise and then forget to change the working title?"
Leading others to respond:
"Or, they based it on the graphic novel of the same name
As it turns out, both parties are correct. Cowboys & Aliens
only exists because back in the '90s, Scott Mitchell Rosenberg
trademarked the name, and tried to use that name and a prospective comic cover to get movie studios interested in the IP of Cowboys & Aliens
, before there was even a book to base the movie on.