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  1. College Athletes Upset Over Chess Billboard, Overreact on Twitter

    Or maybe you could just be proud that your chess team is incredible.

    A group of college students at Webster University in Missouri had their feelings hurt because a billboard advertising the school focuses on two members of the chess team dressed as if they're about to play a more physical game. Grumpy student athletes took to Twitter to vent their feelings and the results make for a bizarre and interesting read.

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  2. Billboard Dispenses Dog Food When Passersby Check In on Foursquare

    GranataPet brand dog food figured out a clever way to beat the problem with food ads: In most forms of media, consumers generally can't taste or smell the food being advertised. Granted, they solved the issue with dog food, rather than people food, and the billboard is in Germany instead of everywhere, but they solved the issue nonetheless. When one checks in at the billboard via Foursquare, some of the dog food slides out of a dispenser and into a bowl, ready for dogs sample. The billboard isn't too complicated, as the checkins are sent to a server that is connected to a box which controls the dispenser. Head on past the break to see a video of the billboard and adorable freeloading dogs in action.

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  3. Your Cat Will Love the Feeling…

    Sadly, this is actually an advertisement for European billboard company EuroAWK, and not the work of some very enterprising (and very lucky) vandal, but it's still an excellent mashup. (via Reddit)

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  4. Company Devotes “Thousands” of Billboards to Real-Time Conan O’Brien Tweets

    Since NBC axed him, Conan O'Brien has been devoting a good amount of his energy to Twitter, on which he has more than 800,000 followers and, apparently, the power to change people's lives. Now, in a publicity stunt that puts its digital displays where its mouth is, billboard company Lamar is turning "thousands" of its 22-foot-wide screens to the task of displaying Conan's Tweets across the land in real time.

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