It would be nice to have so much money that investing in non-visible art seems like a great idea. Yes, non-visible art, as in art that you cannot see, because the artwork itself does not exist. The Museum of Non-Visible Art
is a project endorsed by actor James Franco
that promotes artwork that is imagined
by the artist. So, when new media producer Aimee Davison
recently shelled out $10,000 for a piece of non-visible artwork, what she was really getting was a card to hang on her wall that describes the invisible, non-existent piece of art.
Davison says she bought the non-visible artwork, called "Fresh Air
," because her job as a new media producer helped her identify with the ideology of the project. By new media, Davison is referring to social media, which she says is integral to how artists create, promote and sell their art online. She told the Huffington Post
"I felt that the act of purchasing "Fresh Air" supported my thesis about a concept I term "you-commerce," which is the marketing and monetization of one's persona, skills, and products via the use of social media and self-broadcasting platforms, like Franco's use of the crowd funding platform Kickstarter to fund the Museum of Non-Visible Art. Essentially, I wanted to put my money where my mouth is."