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Apple TV

  1. How to Follow Apple’s Announcement This Afternoon

    Rumors abound about what afternoon's press announcement from Apple will bring: The long-rumored iPod Touch 4G; streaming iTunes; an Apple TV reboot; iOS4 for the iPad. The guitar pictured on Apple's press invite teases musical news of some sort, and RWW notes that Apple fall events "have always focused on the iPod line." So: We'll just have to see, and soon.

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  2. Apple TV Reboot Rumored to Be Called iTV, not Play Full HD

    According to a breaking Engadget report from what they call a trusted source, the vaunted Apple TV reboot has a new name: iTV. They reiterate earlier reports that it'll be be pretty cheap and lightweight -- $99, with an A4 CPU and 16GB of flash storage. However: This may not be enough to handle 1080p or 1080i video -- full HD -- meaning its maximum resolution would be just 720p.

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  3. Google TV: In the Works, Developer-Friendly

    After trying its hand at countless desktop, mobile, and web apps and products, Google has ambitions towards shaking up yet another, historically difficult frontier: television. According to the New York Times, Google is partnering up with Intel and Sony to develop Google TV, a new, Android OS-based platform with a Chrome browser (currently not supported by Android) and aspirations towards "mak[ing] it as easy for TV users to navigate Web applications ... as it is to change the channel." They've tapped Logitech to work on the peripherals.

    Top-down attempts to hook up television with the web have not been especially successful in the past (see: MSN TV), and even Apple had what's generally thought to be a clunker with its media-centric Apple TV, though TechCrunch's MG Siegler thinks that Google TV could angry up Apple's competitive spirit and revive its TV platform.

    But the key idea behind Google TV isn't so much "let's figure out a way to bring the Web to your television set" so much as who would be doing a lot of the figuring: third-party developers.

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