The results of Harvard professor Latanya Sweeney's new paper sound like the premise of a bad comedy act. Sweeney says advertisements are different based on the perceived race of a searched name. You see, the ads attached to results of Google searches of white names like Brad, Luke, and Katie be all like, "Do you need contact information?" But the resulting ads from searching for names like Leroy, Kareem, and Keisha be all like "Arrested?" Is there a problem with Google's results, or are they just reflecting society?
Google apparently wants absolutely nothing to do with anything even tangentially related to piracy. At least, they don't want their ads plastered all over sites they designate as infringing upon copyright. Unfortunately, due to the convoluted rules involved, this means that they sometimes target folks that appear to be doing nothing wrong. This is the situation Cody Jackson finds himself in after putting up a torrent of his free book Start Programming with Python.
For people looking to get a slice of the Facebook pie by advertising on the popular social networking platform, Google's AdSense has been a major workhorse. AdSense provided users the means to post their ads, with Google taking a cut off the top. However, Facebook recently changed its policies regarding advertising providers, and AdSense appears to no longer be among those cleared to operate on the entire Facebook. There is no word as to why AdSense is not on the approved list, only that it will no longer be operating with Facebook. In the past, Google has often cited AdSense as a vital asset producing most of its revenue. It's possible that Google found some aspect of Facebook's new policy unacceptable, and opted not to be involved. The change has started rumblings on Facebook's forum, with many former AdSense users upset about the change. Many are concerned that the approved companies have bad track records, or are too young and small to handle the advertising needs of users. Facebook's representatives are quick to point out that new providers can be added to the approved list at any time, opening the door to AdSense in the future. But for now, the message is clear: if you've been using AdSense for Facebook ads, it's time to find someone else. (via Geek.com)
For as long as Google AdSense has been in existence, guessing the revenue breakdown between Google and its ad publishers has been something of a parlor game for those in the web biz: It's been a common assumption that Google has kept the lion's share of AdSense revenue.
But today, Google has revealed the revenue share percentages for content ads and search ads, and they're more generous to Google clients than had been commonly thought: Web publishers get 68% of revenue from content ads and 51% of revenue from search ads.