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Fresh off the Youtube presses this morning comes this announcement from the folks behind Star Wars. Every ten dollars donated to UNICEF through Disney’s new Star Wars: Force for Change program will be another entry into the sweepstakes, with various dollar amounts unlocking rewards for those who donate. $40? A postcard from J.J. Abrams. $50,000? An advance screening of the movie in your hometown.
But you don’t have to take my word for it. Watch Abrams himself explain it above, with an unusual guest star.
(via Geekosystem.)
- Star Wars Starts Filming
- Female Visual Effects Artists Talk Working on Star Wars
- If Bruce Timm Made Star Wars
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