Fresh off the Youtube presses this morning comes this announcement from the folks behind Star Wars. Every ten dollars donated to UNICEF through Disney’s new Star Wars: Force for Change program will be another entry into the sweepstakes, with various dollar amounts unlocking rewards for those who donate. $40? A postcard from J.J. Abrams. $50,000? An advance screening of the movie in your hometown.
But you don’t have to take my word for it. Watch Abrams himself explain it above, with an unusual guest star.
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