We’ve all seen the Scumbag Steve meme. It’s been populating the Internet for years now, but what makes it fascinating is that it’s gotten a number of spin-offs. These offshoots center not on “Steve” but rather his iconic, ridiculous-looking hat. Matt Mirandi over at Connectivist tried to track it down, and his story is wonderful.
It turns out that the hat seen in the photo only had a limited production run. Not because it was a specific limited-edition or anything, but because — well — look at it. It’s a stupid-looking hat. Not many stores ordered it, so the company didn’t produce very many.
The hat itself, which Mirandi refers to as “the Internet’s Holy Grail” is actually a 2007 New Era wheat-brown “A-Tooth” style Red Sox cap. (Editors Note: The “Red Sox” are a basesball sports club from Boston, popularized by a recurring SNL sketch starring Jimmy Fallon and Rachel Dratch. – Glen)
Mirandi got testimony that there are probably fewer than 1,000 of the hats in the world. That was fine until the Scumbag Steve meme blew up, making the hat a sought-after item, especially around Halloween.
Mirandi’s full story follows the hat from its humble beginnings, through it’s rise to stardom, and even hints at a possible resurgence of the hat’s production thanks to the meme’s success. It is a beautifully detailed and researched look into a minor internet icon that many people would probably overlook.
You can, and should, read the complete tale of Scumbag Steve’s hat over on The Connectivist.
- Scumbag Steve put out a rap about himself
- Sometimes people photoshop the hat onto company logos, like this time
- Reddit banned Quickmeme