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What's with the name?

Allow us to explain.

she blinded me with science

Science: It’s Our/Your Thing, Also, The Future


Way back at the beginning of this summer, the European Commission’s Directorate General for Research and Innovation began a campaign of informational videos and advertising designed, they hoped, to normalize the idea of women in the sciences and get young laides interested in a STEM career. Their flagship offering, however, missed the mark by quite a bit. The video was almost a parody of its purpose, there was a significant backlash, and Science: It’s A Girl Thing was forced to give itself a hard self evaluation. I found the whole thing to be very disappointing, not least because the other videos they had in their flagship YouTube channel were exactly the right thing: well produced and edited microdocumentaries on the work of actual living female scientists and researchers. It seemed like their hearts were in the right place, but they’d stumbled on their first step.

After accepting critique, ECDGR decided to hold a contest for folks to film a new introductory video for their campaign, and the chosen winners will make you feel a lot better about them. Watch the first above (from France), and the second below (from Australia).

One “viewer’s choice” runner up was selected, and the honor went to this American video:

(via Jezebel.)

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  • http://twitter.com/ChannelDiza Chanel Diaz

    The 1st Video, WOW.

    I mean, I knew Science and the way typical people choose to use the ‘Male Mode’ as a (False) Representation of the Human Race (Take Leonardo Da Vinci’s ‘Vitruvian Man,’ being used everywhere.) BUT, I never knew how much Menz Science doesn’t give a crud about half of the human population. …Or Unborn Children (Where’s your Lobbyists, Graphic Mutilated Fetuses Posters, Mobs, Pro-Lifers?). But of course, people who claim to care about children, don’t care about ALL of the Stages of Children…

    I heard when they started making Female Dummies and when I heard that all the ones before were based on males, I just thought it was Appalling, that they don’t have Dummies that Actually Represent People who get in CAR CRASHES.

    No wonder why there’s so much Pseudo Science going on about what goes on in Women’s Bodies because No Scientists (because of the ol’, “Most [Scientists] Are Male”) even Care to Explore Femalekind, Seriously, Leaving Everyone in the Dark to Rip Apart and Probe us, Playfully like a Sick Child.

  • http://twitter.com/curtrice Curt Rice

    Thanks so much for telling a little about our contest! It was kicked off by my piece in the Guardian last June, and then the European Science Foundation joined as a co-organizer. We had a great time and the submissions were creative and energetic. I described the process and highlighted the three winners here:

    Science: It’s your thing! 3 steps to a crowdsourcing success http://bit.ly/Us73hB

    Thanks again!

    Curt