As conscientious consumers of media, we all try to be really aware of when advertisements are deliberately trying to make us feel good and empowered to sell us stuff. But damn it all if we don’t all get hit in the feelings when we see little girls being awesome and defying gender stereotypes because they don’t know those stereotypes exist yet. Curse youuuu, Always! *fist shake*
On the plus side, at least I feel better about supporting Always then I do about supporting Verizon — and I loved that Verizon commercial. Better them trying to take our money with positive messages rather than negative role-reinforcement, I guess, right?