Tomorrow marks the official announcement of what exactly J.K. Rowling’s new Pottermore project is. In the meantime, The Times UK is reporting to have mistakenly received a marketing memo revealing the nature of the project–and they’re saying it’s an online game.
“Suggests that [Pottermore.com] is a sophisticated online game that contains clues to prizes that are hidden in the real world. These are an unstated number of magic wands secreted in Britain and America, and possibly other countries.”
The Times also notes that it is “not clear whether the treasure hunt is Pottermore itself, or merely a marketing drive for another product,” and that they have no way of knowing whether or not the document they received was in fact regarding the real nature of Pottermore, or if this is all just a clever marketing ploy.
We’ll all know for sure tomorrow, but until then let’s do what Potter fans do best and speculate!
To keep track of the countdown to the announcement (or just gaze at what has turned into a HUGE parliament of owls), go here.
(The Next Web via Paid Content)
