Not for the first time, Twitter is introducing a new Twitter bird, and along with it, a bunch of new guidelines dictating the proper way to display it and the proper way to modify it. Spoilers: The proper way to modify it is “you probably just shouldn’t modify it.”
The new logo bird is facing upwards slightly (as you can see above left), features one fewer wing-bump, and is now comprised entirely of overlapping circular segments. If you liked the old one better, too bad; Twitter does not want you using any of its older models.
When it comes to usage, Twitter wants you to use their bird in one of 4 official varieties: Blue on transparent, blue on white, white on dark transparency, or white on solid blue. Modifying the bird isn’t out and out verboten, but the bird needs to face right, have a 150% buffer space around it, and you can’t do any of the following:
- Use speech bubbles or words around the bird.
- Rotate or change the direction of the bird.
- Animate the bird.
- Duplicate the bird.
- Change the color of the bird.
- Use any other marks or logos to represent our brand.
The change in policy also comes with new rules about displaying Tweets. Tweets displayed on offline mediums — broadcast and print — are supposed to be accompanied with a small version of the bird. Furthermore, Tweets displayed in any medium are supposed to be completely authentic with the time-stamp and handles unobscured. The best way to comply online is to just embed Tweets, but they make no comment on the practice of screen-shotting Tweets. Also “Tweet” is supposed to be capitalized, and apparently has been for a while.
If you want to read more about Twitter’s new logo and branding policies (which contain many more specific and unique policies for unique cases) you can check out their official page.
(via the Twitter Blog)
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