The folks at ridiculous website for manly, manly men Return of Kings are pretty proud of themselves for (their estimate of) taking some $4.2 million out of the pocket of the highest domestic grossing movie ever (not adjusted for inflation or the other zillion factors that affect such a thing, obviously). Disney must be shaking in their boots at the loss of significantly less than one percent of their total box office take for the movie worldwide, which currently sits at $1.56 billion after only three weeks in theaters.
To help them out, Jimmy Kimmel Live! has started the difficult work of converting the movie to be more bro-friendly, which you can see in the video above, brah. Niiiiiiiiiice.
Oh, and that $4.2 million number comes from the very scientific method of a Twitter poll involving 565 respondents and extrapolating the results out to the 900,000 people who clicked on Return of Kings pages from November 21 to December 21. About 55% of people who responded to the Twitter poll said they avoided the movie because of RoK’s reporting of its “SJW” tendencies. Yes, only 55% of people who follow such a website (or were otherwise in a position to come across the poll) and responded to the poll were swayed not to see The Force Awakens. Truly, a massive victory and an overwhelming display of public opinion.
(via Daily Dot)
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