Strong brands don’t often change their logos. Recognizing a product at a glance is of utmost importance, so it makes sense that Microsoft has kept the same logo for the past 25 years. During their corporate rise, a solid, unchanging logo meant that everyone knew when something was a Microsoft product. After a quarter of a century, Microsoft is changing things up; they’ve unveiled a new logo.
The new logo comes at a time when Microsoft is moving to push new versions of the majority of their products. Windows 8, Windows Phone 8, a new version of Microsoft Office, and new Xbox services are all on the horizon. Changing the logo, in a way, symbolizes a whole new era for the company. Will the next 25 years be as profitable for the computer giant?
Over at Microsoft’s official blog, Jeffrey Meisner breaks down the various elements of the new logo in detail:
The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion. The symbol’s squares of color are intended to express the company’s diverse portfolio of products.
Of course, a new logo doesn’t exactly make the company any different than what it was. There are still good and bad things to be said about Microsoft, but even a shallow attempt at change is probably past due. Whether the change will be more than that remains to be seen. If nothing else, the new logo is certainly striking. So, they have that going for them.
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