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What's with the name?

Allow us to explain.

And That's Terrible

McDonalds is Making Its Own Television Channel


Here is your creepy Newspeak sentence of the day:

McDonald’s move is part of a broader digital-age strategy by corporate America to create its own platforms to speak directly to customers in an environment uncluttered by other media.

Translated: McDonalds knows that while inside its stores you have no access to media which they have not approved, and they are committed to finding new and innovative digital-age strategies to take full advantage of that.

While the Los Angeles Times likens the trend of corporate entities attempting to create their own exclusive channels for media to average citizens sharing their lives with the world through social media, we can’t be the only ones slightly alarmed at the idea of McDonald’s newly announced television network. Before you panic, it’s only going to be airing inside McDonald’s restaurants, starting with 800 Central and Southern California franchises.

The dining areas of participating restaurants will be fitted with two high-definition 42- to 46-inch screens that will be visible from 70% of eating areas. Audio will be heard from the screen or ceiling speakers… The programming will be shown in a one-hour cycle consisting of installments or “pods” lasting 20 to 22 minutes. Each component will have several segments that include “The McDonald’s Achievers,” which will profile local high school and college athletes; “Mighty Moms,” a focus on local moms juggling home life with careers in sports such as coaching or training; “McDonald’s Channel Music News” about musical acts, tours and new releases; and Burnett’s “Vimby,” which will cover fashion, art, music, night life, lifestyle and culture news.

Only eight minutes of each hour will be actual commercials, and according to ChannelPort Communications, the brand management company in charge of the program, only one and a half minutes of that will be ads. Leland Edmondson, head of ChannelPort  said: “This network is not intended to be all about McDonald’s. It is all about the consumer.”

Color us not enthused.

(via Jezebel.)

TAGS:


  • Anonymous

    Yuck.

  • http://www.facebook.com/profile.php?id=100001026080682 Francess Dunbar

    Can we occupy McDonalds too?

  • http://twitter.com/AbelUndercity Abel Undercity

    No doubt it will be every bit as entertaining and informative as their food is delicious and nutritious.

  • Anonymous

    tiny.cc/qcfnd

  • http://twitter.com/JediCat1965 MickieMousseau

    At least it will get the Fox News Channel off the TV

  • http://pulse.yahoo.com/_7G4SWUX2MCWWXLMYNN347JMIZY Frodo Baggins

    “an environment uncluttered by other media.”
    That’s rich coming from the biggest advertisers after Coke.

  • http://pulse.yahoo.com/_VK7U6RFTAUIPW2JR2NGPBP2IYA super

    this is extremely stupid.  For an example go visit a Wendys where they do the exact same thing.  Nobody’s watching there in house tv channel except for maybe the first time you see it….its just there totally ignored from then on. 

    The current McDs system allows them to switch the channel like they do at any of the better family dining places like Fridays, Applebees, Ruby Tuesdays ect.   I know if i visit my local McDs during a big game the TV will have the game on.  This will ultimately cost McDs business but the upper-management wouldn’t realize how or why.  Maybe they should walk into a Wendy’s and see how many actually watch there in network tv channel. 

  • http://pulse.yahoo.com/_VK7U6RFTAUIPW2JR2NGPBP2IYA super

    going by foxnews ratings more liberals watch it then watch MSNBC ;)

  • http://musesings.wordpress.com/ Saronai

    *sigh* invasion of the teevees.  Not that I go to McDonalds a lot by any means to care, but McD’s large TV with full speaker system…sounds like dining there will be an even less enjoyable experience for me from now on.  I much prefer our local McD’s fake fireplace in the center.  

    Don’t get me wrong, I like tv, but I’m going batty with being unable to get away from it, even when I go do laundry there is a tv on in each of the 3 sections that fragments my ability to concentrate should I want to just read or write.
    McDonalds:  Giving you another place for TV so you don’t have to pay attention to those annoying people you sometimes eat meals with.

    I can understand why (and where it tends to be placed) some eating establishments have a tv, but that’s why I ask to sit away from the bar.  This sounds like I can’t choose to sit away from the tv and its speakers.

    Oh well, it’s not like it’s a classy joint and my body is better off without more McD’s anyway.  One less reason to visit is likely a good thing.