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The Hobbit-Inspired Beer Exists, Will Make Unexpected Journey To Your Local Supermarket

Somebody call Thranduil, let's get this party started.

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Above is the label for Fish Brewing, Ocean Brands, and BevLink’s “Smaug Stout” chili pepper-infused beer, inspired by The Hobbit trilogy, which will soon ship to parts of the western United States (haha, “Into the West,” get it?). They’ve got a bunch of other Middle-Earthian brews coming out, too. You’re going to want to see these.

The beers are officially licensed by Warner Bros Entertainment Inc. and New Line Productions, Inc., clock in at 10% ABV each, and will come packaged in 22 oz. bottles only. While it’s based out of Washington State and will only be available in select supermarkets after it ships this week, BevLink says that they hope to expand their distribution outwards to the rest of the country. Perhaps if we all shout “GONDOR CALLS FOR AID” and light a bunch of beacons up and down the eastern seaboard, they’ll get here that much faster?

Official descriptions and labels below:

Gollum Precious Pils: A strong Imperial Pils, with flavors as smooth and crafty as Gollum himself. Like the ring which Gollum pursued for the rest of his life, his “precious” pils, if your quest leads you to it, could extend your life too! (at least we’d like to think so) It will, at a minimum, make your journey a little more enjoyable!

Smaug Stout: Smaug Stout is styled after a classic Russian Imperial Stout, but with a subtle hint of Habanero chilis to remind you of the fire and danger awaiting you in your journey to The Lonely Mountain. Pronounced notes of Coffee and Chocolate balanced with Northwest Hops and a touch of heat produce an exceptional imperial stout, a worthy reward for your hard-fought journey.

Bolg Belgian Tripel: An Orc chieftain who ruled for 150 years, Bolg would drink his grog of choice and no one would tell him otherwise – a flavorful strong Belgian Tripel. Some said it refined an otherwise gruesome character.

Hang on, Bolg gets a beer? Over, like, Bilbo? I’ll allow it, but only because he doesn’t have a whole lot else going for him as a character. Pfft. Bolg.

At least the labels are pretty rad (seriously, check out the edges of each bar code on the bottom lefthand side):


With a name like “Fish Brewing,” what’d you expect?


Now, I’m not mad that they chose not to name on of the beers after one of Thorin’s company members and therefore missed out on the opportunity to make a “dwarf stout” pun… I’m just disappointed.

(via That’s Nerdalicious)

Previously in Beer

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