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What's with the name?

Allow us to explain.

Olden Lore

“History’s Forgotten Women” Get Their Own… Eyeshadow Line?


OK then. This is Ignis Antiquita, a line of 40 eyeshadows “inspired by the amazing, fiery, passionate, strong women who have been largely forgotten in our history books, or had their histories revised due to the fact that they were what they were- WOMEN!” Here are descriptions of all the women included. Before you scoff at the idea of famous women of history being paired with a makeup line—let me say A) there’s nothing wrong with makeup itself, and B) Ignis Antiquita wasn’t created by some huge conglomerate seeking to take advantage of the struggles of women to sell some impossible beauty standard, but by independently owned company Aromaleigh. I can only assume founder Kristen Leigh Bell thought “You know what’s cool? Eyeshadow. You know what’s also cool? Historical women!”

True on both counts.

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  • Jake Mertz

    “Ignis Antiquita, a history lesson included with every eyeshadow!”

    Which is actually pretty cool.

  • Anonymous

    Makeup. Because ladies.

    Right.

    (idon’twanttoliveonthisplanetanymore.gif)

  • Stewart Zoot Wymer

    I’ve never heard of Khutulun, but I wonder if my girlfriend would wear it purely for its resemblance to “Cthulhu”

  • Saraquill

    I took a look at some of the products, and glanced at the blog post discussing the inspiration behind the line, and my feelings are still mixed. Maybe if there was something more tying each women profiled with the makeup, like a flair for the stage (heavy makeup is crucial so that those in the back of the theater can see your face,) noted painters, or someone like Madam C.J. Walker, who started her own cosmetics empire. The women chosen feels a bit random.

  • Anonymous

    Unfortunate implications, since they don’t have…. say…. water bottles with ladies forgotten by history. But they’re a makeup company, not a water bottle company.

    And if women want to wear makeup, why stop them? It’s their own decision to make.

  • Anonymous

    Where dd I say I wanted to stop women from wearing makeup? Nowhere. Wear away. I wear makeup. But please don’t make the automatic connection between women and cosmetics. They should be optional, not mandatory or expected.

    But the main thing here is that it’s insulting to people who did were important, who did actual, real important and histrically significant things (and who deserve better, to have been remembered properly, and would have if they hadn’t has the misfortune of being born female) to be “commemorated” (supposedly) by some randomly picked facepaint just because they were women. “You’re only one of the foremost antique poets/a queen of your people/a military leader, here, have some glitter.” Yes, there’s background info on the packages. That’s great. But it still diminishes the legacy of women who were great to be turned into a name on a box of powder *just because of their gender.* Actresses and famed beauties, perhaps, like saraquill says below, for whom cosmetics were relevant. But not the rest. They should have statues and prizes and cities named after them. Not glitter.

  • Anna

    I am really, genuinely excites for this!! As someone who is training to be a makeup artist I love supporting independent companies like this and look forward to possibly using this line in clients.

    A lot of times makeup is considered to be vanity and has a stigma of being pointless things for women. A lot of people shirk it for this reason. But there’s nothing wrong with makeup, wearing it, or embracing your femininity. Being feminine doesn’t make anyone less of a feminist, and quite frankly a lot of these comments are depressing because that’s exactly what they imply.

  • Witty Username

    What, just because it’s traditionally considered feminine it’s silly and vapid?

  • Anonymous

    No. I hate the idea that if you critisize anything that’s femmy, all of a sudden it’s femmephobia. I don’t mind eyeshadow because it’s feminine, I mind THAT it’s feminine. In this case ‘superficial’ is an accurate description of the matter at hand: eye shadow is silly and vapid in context because it’s a colored powder you stick on your face for a few hours. It doesn’t mean I hate eye shadow, or other cosmetics (again: I wear them. daily.)

    In contrast, there are other “traditionally feminine” things that are certainly not superficial; caring for children, maintaining family relationship etc. (I am just pointing this out to distance myself from accusations of femmephobia; obviously those are values and characteristics that should be associated with all humans, no matter their gender.) What matters here is that we have people who ought to be commemorated by culturally significant and lasting monuments: statues, a place in school history books and the common consciousness. They get sparkles, which not only is physically infinitely more ephemeral and literally superficial, but culturally insignificant as well. It becomes like that ad campaign for line-free panties that used imagines of early feminists struggling for the right to own property and vote. Like they cared about anything but specific struggle and survival, least of all eye shadow or line-free underwear.

  • Anonymous

    I just can’t buy from Aromaleigh, because of all that massive wank a few years ago. They make lovely colors, yes! And they’re horrible, horrible people (even if the owner *did* pass the business to her best friend).