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And Now For Something Completely Different

Hanson Are Launching A Beer Called MMMHop. Wait A Minute, When Did They Get Old Enough To Drink?

by Jill Pantozzi | 4:13 pm, November 30th

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Oh the bygone era of 90s pop music. You can reminisce fondly or look back and cringe, it was what it was. Remember Hanson? You know, Isaac, Taylor and Zac. People LOVED them. Still do. But of course their biggest hit to date was their first, 1997′s “MMMBop.” And now that they’re all grown up they’ve decided to add something else to their repertoire – beer! MMMBeer… 

According to The Star, the trio are developing an India Pale Ale and plan to release it early next year. Speaking at a university (where else shop your alcoholic beverages?) Zac said, “We of course make records, they are fundamental to what we do, but we wanted to create a brand so that our fans have a greater experience. What is vital is that Hanson merchandise is quality and not made solely with the purpose of profit.”

He continued, “We have a board game and even a record player to play our last record on, but we will never make dolls, lunch boxes or toothbrushes that play our songs for example.” Well, not for nothing guys but I still have my New Kids on the Block Jordan doll.

“It’s vital our fans have trust in everything Hanson do. In fact we are soon going to be selling our own beer, I’m not even joking,” said Zac. “MMMHop IPA anyone?”

I’m not sure how creating a branded beer or board game for yourself is any better than a lunch box but either way, this is hilarious and I know more than a few people still obsessed with Hanson who would drink it.

(via The Star)

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  • Anonymous

    I’ve been a Hanson fan since 1997, but sadly, even the boys couldn’t get me to drink beer.  Never got a taste for it.

  • Kristy Evans

    I love them so. I actually just saw them in concert in October. And I’m always down for a microbrew – but I hate IPAs. Bummer!

  • http://www.facebook.com/profile.php?id=809919230 Pete Kilmer

    Well Tool, Queensryche, Lemmy from Motorhead, AC/DC and lots of other bands do wine and beer….

  • http://www.facebook.com/gregpiper Greg Piper

    Technically it’s “India Pale Ale,” not “Indian.”

  • http://www.facebook.com/profile.php?id=544198505 Elise Duck

    how freaking lame “What is vital is that Hanson merchandise is quality and not made solely with the purpose of profit” What a load of BULLSHIT!!!

  • http://twitter.com/SE_Norred SE_Norred

    I bet it tastes like bubblegum and disappointment.

  • http://twitter.com/RATAPWNZ your mother

    wait. hanson is still a band?

  • http://www.facebook.com/people/Messing-Withyourhead/100000915877399 Messing Withyourhead

    Yes, they are still a band. They are on a world tour right now promoting their CD Shout It Out. Check out this cool video (Hanson Brothers Pay Tribute to the Blues Brothers) http://youtu.be/TmG0DqhfDbY

  • http://www.facebook.com/people/Messing-Withyourhead/100000915877399 Messing Withyourhead

    Zac is always joking around. I’m sure this beer thing was just a joke. You have to read it as
    sarcasm.

  • http://twitter.com/sailorboyj jgerber

    This is just a plot to get famed beer drinker Dennis Leary over to their place, then exact sick revenge for his jokes about Hansen on the “No Cure for Cancer” CD

  • Frodo Baggins

    A scruffy beard is like a fake ID on your face.

  • Laura whisman

    Looks like they got MMMBopped in the face with an ugly stick…<.<  that was the first thing that popped into my head….

  • http://xemily.com Dorkus

    Oh my god this means I am so OLD