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GoldieBlox, the makers of an engineering toy decked out in girl-marketing friendly colors with a fairy tale mascot specifically because its creators believe that the “girl toys” aisle should represent a wider range of interests than it does currently. They’d like to Intuit’s small business contest to get this ad run nationally during the Superbowl, and you can help them with that by voting here.
(via approximately one million tipsters.)
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