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	<title>Comments on: Gears of War Art Director: Everybody Likes Our Female Characters, But Nobody Likes Female Characters</title>
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	<link>http://www.themarysue.com/gears-of-war-female-lead/</link>
	<description>A Guide To Girl Geek Culture</description>
	<lastBuildDate>Tue, 18 Jun 2013 21:59:00 +0000</lastBuildDate>
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		<title>By: Dee</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-78965</link>
		<dc:creator>Dee</dc:creator>
		<pubDate>Fri, 12 Apr 2013 23:23:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-78965</guid>
		<description>I personally think so as well. However, I&#039;ve heard from a few male gamers that they felt she was too &quot;butch&quot; and that she &quot;overcompensated&quot; by being too &quot;emotional.&quot; I never got any of those impressions, but these particular gamers said that these qualities are what made her feel like a gendered protagonist and so they didn&#039;t enjoy playing as her. 

... That kind of commentary drives me up the wall, but that is what this industry is working with.</description>
		<content:encoded><![CDATA[<p>I personally think so as well. However, I&#8217;ve heard from a few male gamers that they felt she was too &#8220;butch&#8221; and that she &#8220;overcompensated&#8221; by being too &#8220;emotional.&#8221; I never got any of those impressions, but these particular gamers said that these qualities are what made her feel like a gendered protagonist and so they didn&#8217;t enjoy playing as her. </p>
<p>&#8230; That kind of commentary drives me up the wall, but that is what this industry is working with.</p>
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		<title>By: Cluisanna</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-73784</link>
		<dc:creator>Cluisanna</dc:creator>
		<pubDate>Mon, 18 Mar 2013 18:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-73784</guid>
		<description>Yes, I agree... I have played 5 fem!sheps and one male!shep and the male one has so much less emotion and depth because of the bad voice acting.</description>
		<content:encoded><![CDATA[<p>Yes, I agree&#8230; I have played 5 fem!sheps and one male!shep and the male one has so much less emotion and depth because of the bad voice acting.</p>
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		<title>By: Anonymous</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70418</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Fri, 22 Feb 2013 02:24:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70418</guid>
		<description>So throughout time (back when misogyny was much more rampant) books like Wizard of Oz and Alice in Wonderland could have female protagonists and become popular world classics.


But in the vidja-game world of 2013: &quot;No way bro, I never play as a fuckin&#039; chick...&quot;  :</description>
		<content:encoded><![CDATA[<p>So throughout time (back when misogyny was much more rampant) books like Wizard of Oz and Alice in Wonderland could have female protagonists and become popular world classics.</p>
<p>But in the vidja-game world of 2013: &#8220;No way bro, I never play as a fuckin&#8217; chick&#8230;&#8221;  :</p>
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		<title>By: Anonymous</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70312</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 21 Feb 2013 14:31:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70312</guid>
		<description>Yes, it was &quot;cartoonish&quot; but a sexualised cartoon. I don&#039;t mind seeing an attractive character on screen (male characters also usually look much better than average) but Lara Croft breasts were so big, they stood out in a medium that always sexualised its women to begin with. 
The new Lara is in the same ballpark as Nathan Drake, which is what they should aim for.</description>
		<content:encoded><![CDATA[<p>Yes, it was &#8220;cartoonish&#8221; but a sexualised cartoon. I don&#8217;t mind seeing an attractive character on screen (male characters also usually look much better than average) but Lara Croft breasts were so big, they stood out in a medium that always sexualised its women to begin with.<br />
The new Lara is in the same ballpark as Nathan Drake, which is what they should aim for.</p>
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		<title>By: Anonymous</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70281</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 21 Feb 2013 04:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70281</guid>
		<description>If sex appeal mattered, then Tomb Raider contemporaries Bloodrayne, Fear Effect and the like would be much more famous. Lara&#039;s bust size and attire was irrelevant in the context of the game, and I&#039;d go so far as to say that the sex appeal was almost entirely a result of advertising and cross-promotion rather than anything in the games themselves. There was obviously something more to the games than that going on.</description>
		<content:encoded><![CDATA[<p>If sex appeal mattered, then Tomb Raider contemporaries Bloodrayne, Fear Effect and the like would be much more famous. Lara&#8217;s bust size and attire was irrelevant in the context of the game, and I&#8217;d go so far as to say that the sex appeal was almost entirely a result of advertising and cross-promotion rather than anything in the games themselves. There was obviously something more to the games than that going on.</p>
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		<title>By: Anonymous</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70279</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 21 Feb 2013 04:49:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70279</guid>
		<description>&quot;More realistic&quot; (or closer to Victoria&#039;s Secret than Hustler) isn&#039;t necessarily &quot;better.&quot; Would Mario be better without a giant head and stumpy limbs? The original Lara was cartoonish in the way that many female cartoon game characters were, and while I don&#039;t disagree that her secondary sexual attributes were exaggerated, it seems extremely hollow to exalt the redesigned Lara as inherently superior or less sexualised, because she&#039;s still clearly depicted as a very attractive female who wears a skimpy cleavage-revealing top. The games are more realistically rendered, but that doesn&#039;t make them less sexualised.</description>
		<content:encoded><![CDATA[<p>&#8220;More realistic&#8221; (or closer to Victoria&#8217;s Secret than Hustler) isn&#8217;t necessarily &#8220;better.&#8221; Would Mario be better without a giant head and stumpy limbs? The original Lara was cartoonish in the way that many female cartoon game characters were, and while I don&#8217;t disagree that her secondary sexual attributes were exaggerated, it seems extremely hollow to exalt the redesigned Lara as inherently superior or less sexualised, because she&#8217;s still clearly depicted as a very attractive female who wears a skimpy cleavage-revealing top. The games are more realistically rendered, but that doesn&#8217;t make them less sexualised.</p>
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		<title>By: Mordicai</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70179</link>
		<dc:creator>Mordicai</dc:creator>
		<pubDate>Wed, 20 Feb 2013 19:36:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70179</guid>
		<description>Yeah, I think I caught a similar &quot;slip.&quot;</description>
		<content:encoded><![CDATA[<p>Yeah, I think I caught a similar &#8220;slip.&#8221;</p>
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		<title>By: Anonymous</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70168</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 20 Feb 2013 19:10:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70168</guid>
		<description>Sorry if it wasn&#039;t clear but I was speaking in reference to what TKS stated.</description>
		<content:encoded><![CDATA[<p>Sorry if it wasn&#8217;t clear but I was speaking in reference to what TKS stated.</p>
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		<title>By: Robo</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70161</link>
		<dc:creator>Robo</dc:creator>
		<pubDate>Wed, 20 Feb 2013 18:56:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70161</guid>
		<description>Jennifer Hale is the best at what she does. She totally made Shepard who she was and hit all the lines out of the park.</description>
		<content:encoded><![CDATA[<p>Jennifer Hale is the best at what she does. She totally made Shepard who she was and hit all the lines out of the park.</p>
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		<title>By: Robo</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70160</link>
		<dc:creator>Robo</dc:creator>
		<pubDate>Wed, 20 Feb 2013 18:52:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70160</guid>
		<description>the thing with Bethesda games - while i love them a lot - 233 hrs in Skyrim etc., they ignore gender/default treat you like a dude without actually calling you a dude (and sometimes they do call you a dude because someone didnt correctly flag the gender identifiers in the dialogue). I totally agree on the gender distribution though - that is awesome.
example of Skyrim calling my lady a &quot;lad&quot;:  http://scarlettwyst.blogspot.ca/2011/11/for-you-but-not-for-you-lad-skyrim.html  </description>
		<content:encoded><![CDATA[<p>the thing with Bethesda games &#8211; while i love them a lot &#8211; 233 hrs in Skyrim etc., they ignore gender/default treat you like a dude without actually calling you a dude (and sometimes they do call you a dude because someone didnt correctly flag the gender identifiers in the dialogue). I totally agree on the gender distribution though &#8211; that is awesome.<br />
example of Skyrim calling my lady a &#8220;lad&#8221;:  <a href="http://scarlettwyst.blogspot.ca/2011/11/for-you-but-not-for-you-lad-skyrim.html" rel="nofollow">http://scarlettwyst.blogspot.ca/2011/11/for-you-but-not-for-you-lad-skyrim.html</a></p>
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		<title>By: Robo</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70159</link>
		<dc:creator>Robo</dc:creator>
		<pubDate>Wed, 20 Feb 2013 18:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70159</guid>
		<description>part of the issue is that the art director references &quot;blonde hair and implants&quot; in longer sections of the interview :/</description>
		<content:encoded><![CDATA[<p>part of the issue is that the art director references &#8220;blonde hair and implants&#8221; in longer sections of the interview :/</p>
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		<title>By: Matt Graham</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70149</link>
		<dc:creator>Matt Graham</dc:creator>
		<pubDate>Wed, 20 Feb 2013 17:47:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70149</guid>
		<description>I&#039;m more drawn to her eyes and that iconic M shaped mouth.</description>
		<content:encoded><![CDATA[<p>I&#8217;m more drawn to her eyes and that iconic M shaped mouth.</p>
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		<title>By: Matt Graham</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70148</link>
		<dc:creator>Matt Graham</dc:creator>
		<pubDate>Wed, 20 Feb 2013 17:46:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70148</guid>
		<description>Going back to my first comment down at the bottom, that concern is the  sort of thing that makes it frustrating to work with a female protagonist, as a writer and artist. I&#039;ve had a chat with writer Becky Chambers about it.

No matter what build I choose to draw, it&#039;s  not correct to somebody. Personality, sense of humour, and emotional 
reactions? Not accurate to somebody. The character&#039;s job, interests, or  stance on things that drive the story? Doesn&#039;t work for some people.

I used to want to try and make sure I wasn&#039;t erring on sexism or negative stereotypes, especially because I grew up with heroines like Kitty Pryde, Buffy, Lara Croft, Tara Chace in Queen and Country - I don&#039;t look at them as strong female characters, I look at them as strong characters. Lately I&#039;ve given up, because there are so many different ways people interpret an idea, or twist an idea to fit an agenda, all I hope for is that the character&#039;s design and personality resonates with someone like you. If one person gets it, it&#039;s a victory.</description>
		<content:encoded><![CDATA[<p>Going back to my first comment down at the bottom, that concern is the  sort of thing that makes it frustrating to work with a female protagonist, as a writer and artist. I&#8217;ve had a chat with writer Becky Chambers about it.</p>
<p>No matter what build I choose to draw, it&#8217;s  not correct to somebody. Personality, sense of humour, and emotional<br />
reactions? Not accurate to somebody. The character&#8217;s job, interests, or  stance on things that drive the story? Doesn&#8217;t work for some people.</p>
<p>I used to want to try and make sure I wasn&#8217;t erring on sexism or negative stereotypes, especially because I grew up with heroines like Kitty Pryde, Buffy, Lara Croft, Tara Chace in Queen and Country &#8211; I don&#8217;t look at them as strong female characters, I look at them as strong characters. Lately I&#8217;ve given up, because there are so many different ways people interpret an idea, or twist an idea to fit an agenda, all I hope for is that the character&#8217;s design and personality resonates with someone like you. If one person gets it, it&#8217;s a victory.</p>
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		<title>By: Iceteck</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70129</link>
		<dc:creator>Iceteck</dc:creator>
		<pubDate>Wed, 20 Feb 2013 15:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70129</guid>
		<description>Does that really matter? Personally, I&#039;ve loved Tomb Raider right from the very first game. She&#039;s an amazing character who just gets on with things (while doing very cool backflips)... She was actually my childhood hero - I never even considered proportions. Who cares if she has above average breasts? half of all women have above average breasts!</description>
		<content:encoded><![CDATA[<p>Does that really matter? Personally, I&#8217;ve loved Tomb Raider right from the very first game. She&#8217;s an amazing character who just gets on with things (while doing very cool backflips)&#8230; She was actually my childhood hero &#8211; I never even considered proportions. Who cares if she has above average breasts? half of all women have above average breasts!</p>
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		<title>By: Joanna</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70124</link>
		<dc:creator>Joanna</dc:creator>
		<pubDate>Wed, 20 Feb 2013 14:45:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70124</guid>
		<description>Personally I think fem Shep was a better character than bro Shep.  The voice actress was immensely better and more relatable and not because of her gender either.</description>
		<content:encoded><![CDATA[<p>Personally I think fem Shep was a better character than bro Shep.  The voice actress was immensely better and more relatable and not because of her gender either.</p>
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		<title>By: Joanna</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70123</link>
		<dc:creator>Joanna</dc:creator>
		<pubDate>Wed, 20 Feb 2013 14:43:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70123</guid>
		<description>Tomb Raider was successful because it was so different at the time.  It stayed successful because of the sex appeal.</description>
		<content:encoded><![CDATA[<p>Tomb Raider was successful because it was so different at the time.  It stayed successful because of the sex appeal.</p>
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		<title>By: Emily Krebs</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70121</link>
		<dc:creator>Emily Krebs</dc:creator>
		<pubDate>Wed, 20 Feb 2013 13:40:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70121</guid>
		<description>Agreed. Big part of the reason Anya&#039;s constant cursing bugged me when I played the Gears 3 Beta (I note they did tone it down for the final release, though I suspect that might be because most players felt she talked too much, period). I mean, the female character who curses way more than the boys to prove that she&#039;s just as hardcore as the men and so earns respect for that crudeness is just so rote. How about a lady who kicks ass with her actions, not through meaningless words meant to make her seem &quot;more hard.&quot;</description>
		<content:encoded><![CDATA[<p>Agreed. Big part of the reason Anya&#8217;s constant cursing bugged me when I played the Gears 3 Beta (I note they did tone it down for the final release, though I suspect that might be because most players felt she talked too much, period). I mean, the female character who curses way more than the boys to prove that she&#8217;s just as hardcore as the men and so earns respect for that crudeness is just so rote. How about a lady who kicks ass with her actions, not through meaningless words meant to make her seem &#8220;more hard.&#8221;</p>
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		<title>By: Kathryn</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70115</link>
		<dc:creator>Kathryn</dc:creator>
		<pubDate>Wed, 20 Feb 2013 10:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70115</guid>
		<description>It&#039;s true games with female leads aren&#039;t the biggest sellers. That&#039;s because the biggest sellers are titles with huge marketing budgets or an exploitative business model. So you&#039;re talking World of Warcraft, Mario, Sonic, Call of Duty, Grand Theft Auto, etc. And you&#039;ll find most games where you can play women are those where you have character selection - Mass Effect, Elder Scrolls, Fallout, etc. - not those where a female is the actual lead.

It&#039;s always seemed to me that female leads tend to be present in more abstract titles, like Mirror&#039;s Edge (which ended up being a commercial success, but not as much as they&#039;d hoped, why the sequel seems to be in a state of existential flux). And if you look back over the history of gaming, women tend to find more success - as characters - in adventure games. You&#039;ve got April Ryan, for example, one of the most iconic women in gaming (assuming you&#039;re a PC gamer...). So when you consider what kind of games developers typically use female leads for, it&#039;s really not that surprising that they are perceived to sell less.

I don&#039;t think Skyrim, Fable, etc. really handled the gender thing well. Skyrim barely acknowledges you as anything, let alone as your gender. Everyone talks to you in the same boring way irrespective of what you look like. Fable 3 was a bit better, but it still felt kind of the same. And Divinity 2... Sigh. Good game, but again, no real &#039;gender&#039; recognition.</description>
		<content:encoded><![CDATA[<p>It&#8217;s true games with female leads aren&#8217;t the biggest sellers. That&#8217;s because the biggest sellers are titles with huge marketing budgets or an exploitative business model. So you&#8217;re talking World of Warcraft, Mario, Sonic, Call of Duty, Grand Theft Auto, etc. And you&#8217;ll find most games where you can play women are those where you have character selection &#8211; Mass Effect, Elder Scrolls, Fallout, etc. &#8211; not those where a female is the actual lead.</p>
<p>It&#8217;s always seemed to me that female leads tend to be present in more abstract titles, like Mirror&#8217;s Edge (which ended up being a commercial success, but not as much as they&#8217;d hoped, why the sequel seems to be in a state of existential flux). And if you look back over the history of gaming, women tend to find more success &#8211; as characters &#8211; in adventure games. You&#8217;ve got April Ryan, for example, one of the most iconic women in gaming (assuming you&#8217;re a PC gamer&#8230;). So when you consider what kind of games developers typically use female leads for, it&#8217;s really not that surprising that they are perceived to sell less.</p>
<p>I don&#8217;t think Skyrim, Fable, etc. really handled the gender thing well. Skyrim barely acknowledges you as anything, let alone as your gender. Everyone talks to you in the same boring way irrespective of what you look like. Fable 3 was a bit better, but it still felt kind of the same. And Divinity 2&#8230; Sigh. Good game, but again, no real &#8216;gender&#8217; recognition.</p>
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		<title>By: Kathryn</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70114</link>
		<dc:creator>Kathryn</dc:creator>
		<pubDate>Wed, 20 Feb 2013 10:49:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70114</guid>
		<description>Beyond Good &amp; Evil was, initially, not a commercial success. And with Tomb Raider one could easily factor in her sex appeal as being a reason why. She wore tight clothes, had huge breasts and so on. And the advertising *added* to that.</description>
		<content:encoded><![CDATA[<p>Beyond Good &amp; Evil was, initially, not a commercial success. And with Tomb Raider one could easily factor in her sex appeal as being a reason why. She wore tight clothes, had huge breasts and so on. And the advertising *added* to that.</p>
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		<title>By: Kathryn</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70112</link>
		<dc:creator>Kathryn</dc:creator>
		<pubDate>Wed, 20 Feb 2013 10:47:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70112</guid>
		<description>Still has above-average breasts, though. Which is a bit of a shame.</description>
		<content:encoded><![CDATA[<p>Still has above-average breasts, though. Which is a bit of a shame.</p>
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		<title>By: Anonymous</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70107</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 20 Feb 2013 08:55:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70107</guid>
		<description>&quot;(Also, the idea of a woman is...somehow weirder than being a DIFFERENT 
SPECIES?  Or of being in outer space/magic kingdom/wherever?  That is 
how alien I&#039;m supposed to pretend women are?  Sheesh, exhausting.)&quot;


Good point! Also I must say yeeees lady orcs are awesome!</description>
		<content:encoded><![CDATA[<p>&#8220;(Also, the idea of a woman is&#8230;somehow weirder than being a DIFFERENT<br />
SPECIES?  Or of being in outer space/magic kingdom/wherever?  That is<br />
how alien I&#8217;m supposed to pretend women are?  Sheesh, exhausting.)&#8221;</p>
<p>Good point! Also I must say yeeees lady orcs are awesome!</p>
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		<title>By: Dee</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70095</link>
		<dc:creator>Dee</dc:creator>
		<pubDate>Wed, 20 Feb 2013 04:47:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70095</guid>
		<description>I personally get furious when women and men alike tell me that female Shep from Mass Effect isn&#039;t &quot;feminine&quot; enough to be considered anything more than a reskin of male Shepard.  But it is a valid criticism because enough people have said it -- or so the numbers tell me.

As someone who has worked as a marketer in the gaming industry, I have a vested interest in pinning down how best to sell to developing demographics -- more specifically, to all my fellow feminist gamers (note: I purposely did not say female gamers).  And as a professional you cannot solely operate on hunches or ideas of what &quot;feels right or wrong.&quot;  Generally, when you don&#039;t know how to solve a problem -- and I argue that gender representation in video games is a longstanding problem that isn&#039;t going to be solved anytime soon -- you go with metrics in order to replicate successful consumer behavior.  


And obviously, we can all agree that this is not always the best way to do things, but it IS a solid and safe approach.  No business ever wants to lose money.</description>
		<content:encoded><![CDATA[<p>I personally get furious when women and men alike tell me that female Shep from Mass Effect isn&#8217;t &#8220;feminine&#8221; enough to be considered anything more than a reskin of male Shepard.  But it is a valid criticism because enough people have said it &#8212; or so the numbers tell me.</p>
<p>As someone who has worked as a marketer in the gaming industry, I have a vested interest in pinning down how best to sell to developing demographics &#8212; more specifically, to all my fellow feminist gamers (note: I purposely did not say female gamers).  And as a professional you cannot solely operate on hunches or ideas of what &#8220;feels right or wrong.&#8221;  Generally, when you don&#8217;t know how to solve a problem &#8212; and I argue that gender representation in video games is a longstanding problem that isn&#8217;t going to be solved anytime soon &#8212; you go with metrics in order to replicate successful consumer behavior.  </p>
<p>And obviously, we can all agree that this is not always the best way to do things, but it IS a solid and safe approach.  No business ever wants to lose money.</p>
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		<title>By: Aeryl</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70091</link>
		<dc:creator>Aeryl</dc:creator>
		<pubDate>Wed, 20 Feb 2013 04:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70091</guid>
		<description>I think people are starting to disassociate this a little, but I don&#039;t think it helps.  

If you asked any of my friends, family or coworkers if I am feminine, the answer would likely be a resounding No.  But at the same time, if you looked at what I wear, skirts, sexy boots, blouses in bright colors, long fancy nails, I stopped doing heels after I tore a ligament in my ankle, but I used to wear them nonstop.  All of those clothing choices signify me as feminine, but my loud and abrasive manner, my love of body humor, geek stuff, and politics and my refusal to wear makeup 99% of the time mark me as distinctly non-feminine.  

As I told a coworker who crossed a line with me when it came to discussing my aesthetic choices, just because I refuse to conform to traditional femininity, does NOT make me a defective woman.  

And yes, if any of us were in battle and we suffered an injury to our feminine appearance, we would do what we do everyday in life, swear about it and move on.  If there is an emery board handy, we&#039;ll file off the edge and keep going.  

Not that hard.</description>
		<content:encoded><![CDATA[<p>I think people are starting to disassociate this a little, but I don&#8217;t think it helps.  </p>
<p>If you asked any of my friends, family or coworkers if I am feminine, the answer would likely be a resounding No.  But at the same time, if you looked at what I wear, skirts, sexy boots, blouses in bright colors, long fancy nails, I stopped doing heels after I tore a ligament in my ankle, but I used to wear them nonstop.  All of those clothing choices signify me as feminine, but my loud and abrasive manner, my love of body humor, geek stuff, and politics and my refusal to wear makeup 99% of the time mark me as distinctly non-feminine.  </p>
<p>As I told a coworker who crossed a line with me when it came to discussing my aesthetic choices, just because I refuse to conform to traditional femininity, does NOT make me a defective woman.  </p>
<p>And yes, if any of us were in battle and we suffered an injury to our feminine appearance, we would do what we do everyday in life, swear about it and move on.  If there is an emery board handy, we&#8217;ll file off the edge and keep going.  </p>
<p>Not that hard.</p>
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		<title>By: Devi Sage</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70083</link>
		<dc:creator>Devi Sage</dc:creator>
		<pubDate>Wed, 20 Feb 2013 02:12:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70083</guid>
		<description>It is an industry falsehood that lady protagonists don&#039;t sell games.  One perpetuated by (dude) developers and heads of companies.  This is an incredibly TIRED go-to &#039;fact&#039; that they commonly pull out of their hat in order to justify and continue to justify the same grizzled (usually dark-haired) hetero white dudes to be leads of the majority of games.</description>
		<content:encoded><![CDATA[<p>It is an industry falsehood that lady protagonists don&#8217;t sell games.  One perpetuated by (dude) developers and heads of companies.  This is an incredibly TIRED go-to &#8216;fact&#8217; that they commonly pull out of their hat in order to justify and continue to justify the same grizzled (usually dark-haired) hetero white dudes to be leads of the majority of games.</p>
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		<title>By: Rebekah M. Jones</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70075</link>
		<dc:creator>Rebekah M. Jones</dc:creator>
		<pubDate>Wed, 20 Feb 2013 00:41:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70075</guid>
		<description>Well, I do to, but if I wore it to the battlefield as a part of my costume I would see it par of course. XD</description>
		<content:encoded><![CDATA[<p>Well, I do to, but if I wore it to the battlefield as a part of my costume I would see it par of course. XD</p>
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		<title>By: Mordicai</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70074</link>
		<dc:creator>Mordicai</dc:creator>
		<pubDate>Wed, 20 Feb 2013 00:34:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70074</guid>
		<description>Right?  Jarl, dude or lady, whatever.  Merc, dude or lady, alright.  Mage librarian?  Orc.  Yeah!</description>
		<content:encoded><![CDATA[<p>Right?  Jarl, dude or lady, whatever.  Merc, dude or lady, alright.  Mage librarian?  Orc.  Yeah!</p>
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		<title>By: Dan Wohl</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70071</link>
		<dc:creator>Dan Wohl</dc:creator>
		<pubDate>Tue, 19 Feb 2013 23:53:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70071</guid>
		<description>Skyrim is how I wish all games were when it comes to gender. Both genders available, totally customizable, and it doesn&#039;t make any meaningful difference to the events of the game.</description>
		<content:encoded><![CDATA[<p>Skyrim is how I wish all games were when it comes to gender. Both genders available, totally customizable, and it doesn&#8217;t make any meaningful difference to the events of the game.</p>
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		<title>By: Kim Pittman</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70070</link>
		<dc:creator>Kim Pittman</dc:creator>
		<pubDate>Tue, 19 Feb 2013 23:46:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70070</guid>
		<description>I always like to point out that if you count up the huge number of games that have male protagonists, and count their success in relation to sales, then it is actually very close to the same percentage of games with a female protagonist and their successes in relation to sales. The misunderstanding comes when you try to compare the 150 or so games EVER MADE with female protagonists to the hundreds of thousands with male protagonists. Of course if you say, only 20 games ever with female leads sold! but don&#039;t point out that is a 13% success rate, which is actually better than games with male leads.</description>
		<content:encoded><![CDATA[<p>I always like to point out that if you count up the huge number of games that have male protagonists, and count their success in relation to sales, then it is actually very close to the same percentage of games with a female protagonist and their successes in relation to sales. The misunderstanding comes when you try to compare the 150 or so games EVER MADE with female protagonists to the hundreds of thousands with male protagonists. Of course if you say, only 20 games ever with female leads sold! but don&#8217;t point out that is a 13% success rate, which is actually better than games with male leads.</p>
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		<title>By: Becca Feiner</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70068</link>
		<dc:creator>Becca Feiner</dc:creator>
		<pubDate>Tue, 19 Feb 2013 23:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70068</guid>
		<description>My very male feminist husband plays female characters 80% of the time.  Of course, when it comes to role-playing games, he often plays them in ways no woman I know would really act, but for video games it&#039;s more of a choose a, b, or c sort of situation most of the time anyway.</description>
		<content:encoded><![CDATA[<p>My very male feminist husband plays female characters 80% of the time.  Of course, when it comes to role-playing games, he often plays them in ways no woman I know would really act, but for video games it&#8217;s more of a choose a, b, or c sort of situation most of the time anyway.</p>
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		<title>By: Becca Feiner</title>
		<link>http://www.themarysue.com/gears-of-war-female-lead/#comment-70067</link>
		<dc:creator>Becca Feiner</dc:creator>
		<pubDate>Tue, 19 Feb 2013 23:15:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.themarysue.com/?p=79424#comment-70067</guid>
		<description>I get really angry when you damage my high heels.  Of course, at the time I&#039;m usually wearing stomper boots so I have a quick and easy response to the damaged high heels I was carrying around for some reason... ^_^</description>
		<content:encoded><![CDATA[<p>I get really angry when you damage my high heels.  Of course, at the time I&#8217;m usually wearing stomper boots so I have a quick and easy response to the damaged high heels I was carrying around for some reason&#8230; ^_^</p>
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