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What's with the name?

Allow us to explain.

What Boys Think of Girls

Good News, Ladies. Someone Has Finally Created a Tablet That We Womenfolk Can Use!

I’ve been considering getting a tablet. But I’ve held off. Not because of the price. Not because I don’t really need one. But because I, as a woman, don’t feel comfortable using any of the tablets currently on the market. They’re so scary-looking and not-pink. If only some brave company out there would make a tablet specifically for women so I could finally join the mens in the modern age of computing!

What’s that? You say a company has created a tablet specifically for females? Oh, happy day!

Yes, it exists. And it’s called the ePad Femme. I wish I were joking.

The ePad Femme (oh God, I never want to type that again) comes in pink and is preloaded with cooking, yoga, and grocery shopping apps, because all women like those things, right? But wait, I can hear you thinking. What about babies? Worry not, my be-uterus’ed friends: It comes with a pregnancy app as well.

Mani Nair is the Associate Vice President of Marketing for the Eurostar Group, creator of this fine piece of tech. Says Nair:

“The Tablet comes preloaded with applications so you can just turn it on and log in to cooking recipes or yoga. It makes a perfect gadget for a woman who might find difficulties in terms of downloading these applications and it is a quick reference.”

Nair also believes there is “no sexist intent” in the choice of applications, which—really? Really?!

A piece in the Jerusalem Post has quotes from several women who have the tablet and like it—which is fine for them to do, because so is liking cooking and yoga and pink. And yet, shockingly, not all women are nagging their husbands into buying them one (because clearly that’s how all ladies are, amirite?). Says Saudi feminist blogger Eman Al Nafjan, “There have always been special books for women concerning sex, how to please your husband, and what to cook for him. This is just using technology for the same thing.”

For an added element of WTFery, the ePad Femme is sold in Saudi Arabia and the United Arab Emirates, where, explains Al Nafjan, women are generally pretty computer-literate and can probably figure out how to install their own darn apps, thank you very much:

She says that in Saudi Arabia, where women are not allowed to drive or travel without a male relative, women spend a lot of time on-line.

“There is a lot less to do here than in the West,” she said. “You only meet people who are your family or who you study or work with… Whoever made this Tablet doesn’t understand us very well. We are home all the time and we are extremely tech-savvy.”

There you have it. The company that made a tablet for women doesn’t understand women. Or human decency for that matter, because the notion of a gender-specific tablet is freaking ridiculous.

I would go cleanse my palate with some cute puppy videos, but unfortunately my laptop is unisex, so I’m not sure I’ll be able to figure out how to.

(via: Ars Technica)

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  • Rebecca Raven

    Feminine pads were something else when I was a girl.

  • Dave Barrack

    But what if you had a tablet with the latest cute puppy videos *preloaded* eh? Not such a pathetic idea now is it?

  • J. Lee Milliren

    Its been awhile since I’ve been THIS offended. Cause………WOW.

  • Alan Kistler

    For God’s sake, wasn’t the “special pen for ladies” crap enough? You wanna do different colors, fine, that’s a decent marketing play. But this? “Ladies probably don’t already own technology, let’s entice them with pink and cooking aps.” I hate this planet sometimes.

  • Emma D Xealous

    Lol…they can’t be serious? WTFery indeed!

  • TKS

    Possible jokes to make here: 1) Claim that the ePad Femme is actually sexist against men, and is proof that men are being discriminated against because there is no “tablet for men,” 2) feign sarcastic excitement over the concept of there FINALLY being a pregnancy app on a tablet-now people will hopefully stop judging people who are peeing on their tablets, and 3) wonder if it only costs 77% of what their other tablets cost.

    I think instead I will just say that, as a dude, I actually want to know what the grocery shopping app is.

  • Pamela

    I like yoga and cooking and even like color pink, but… seriously? I can buy my own cooking and yoga apps and a pink cover for my ipad. I don’t need a company to lump all ladies together and assume we all like the same thing. You’d think tech companies (or pen companies) would have realized this by now, considering the backlash that inevitably happens when they release crap like this.

    (I would make a feminine pad joke but Rebecca Raven beat me to it.)

  • Mindy Williams

    this is ridiculous. Perhaps the creators have been watching too many Mad Men episodes and think that the 50s example of women still exists in the modern age.

  • Melissia

    It’s the Della crap all over again. May Athame save us.

  • Melissia

    Make it cute kitten videos. I’m more of a cat person than a dog-lover.

  • literatewench

    Culture shock: in Australia they’re called napkins. Which makes asking for something to wipe your hands with in the restaurant an adventure in embarrassment if nobody warned you.

  • literatewench

    What, guys can’t want a tablet with cute puppy videos now? Come on, I know plenty of guys who like puppies. It’s not weird at all.

  • Lisa Lacey Liscoumb

    Yeah, that’s the first thing I thought of when I saw the name of the thing…

  • Lisa Lacey Liscoumb

    What, no steamy romance novels automatically loaded on the eReader?

    (In the interests of full disclosure, and before I have to don my flameproof armor, I actually like romance novels, and have tried my hand at penning a few. The stereotype was too good to resist, though.)

  • Anonymous

    All of those are brilliant! You made my day :D

  • Ryan Colson

    Weren’t they napkins here in the 70s too, if I recall my Carrie right?

  • Jamie Jeans

    Heyyy… I’m a guy and yet I like cooking and yoga and stuff… I should get on this shit-

    *Gets zapped*

    ARGHHH!!! The cootie field implemented by the company has detected my higher levels of testosterone and a penis and won’t let me buy it!

    But seriously, what the hell? I’d figure that most women who like yoga and cooking and the colour pink could just use a regular pad and buy the apps for it. Heck, I just did a search on my samsung Galaxy phone and some apps just for that.

    Sadly enough, this is just another case of buying into, selling to, and ensuring strict gender norms.

  • Brian

    Also “Are You There God, It’s Me Margaret”, which has thankfully been updated for today’s youth.

  • Anonymous

    ” It comes with a pregnancy app as well.”
    Sounds a little Demon Seed to me.

  • Magic Xylophone

    * “the ePad Femme is sold in Saudi Arabia and the United Arab Emirates”

    That picture up top proves that even in the ’50s, dames were more than competent with consumer electronics featuring all manner of dials, knobs, and doodads. I doubt wrangling apps would present much of a challenge.

  • raeraethejetplane

    I hope you don’t mind but I have borrowed your 77% joke. These are amazing!

  • Anonymous

    I just can’t. I refuse to believe that this is real…because the alternative would be too terrifying for me to handle.

  • Jason Atkins

    I get that this is hardly the most equality friendly product ever created… the problem is, some people are actually going to buy this thing. There is a niche for this sort of thing: quite possibly a very small niche, but as long as there is any sort of niche that a business can profit from, they will continue to try and do so. If it sells, they will make it.

    The “girly” market sells an absolute buttload of stuff. Products like this certainly are sexist: but they’re not crafted with the deliberate intention of *being* sexist… they’re made because they’ll make the company money. Greed for profit quite often outweighs moral considerations in the business world.

  • WellYesYouMay

    “a woman who might find difficulties in terms of downloading these applications”

    I just want to keep repeating that over and over in bigger and bolder text each time.

    There’s your inherent sexism right there. They assume men can find them, but little ladies? Naw…. we gotta pick out some apps for them that their cute little spoon-fed brains can handle.

  • Penny Sautereau-Fife

    What is this I don’t even…. *BRAIN IMPLODES*

  • Anonymous

    There aren’t enough reaction gifs in my folder for this…

  • Laura Truxillo

    They’re still sorta called napkins sometimes. Signs in public restrooms that say “Please do not flush sanitary napkins” and the like.

  • Laura Truxillo

    To be fair, I got a laptop with Windows 8, and I am baffled by some (most) (all?) of the pre-loaded crap. I don’t think ANYONE doing the “What apps would people like?” game has the slightest freaking clue.

    But no, this is pretty hilarious.

  • Ashe P. Samuels

    Okay, that 77% joke is absolutely perfect. I’m dying over here.

  • Ashe P. Samuels

    Another one of these damn things? And I was just getting over the Bic For Her bullshit.

    Y’know, let’s just go all the way. Let’s have an ePad Gay, coming in both glittery pink and glow-in-the-dark rainbow, with applications about fashion, dancing and how to make your own sushi. (no homophobia intended)

    Or maybe an ePad Black, with decorative rhinestone bling and applications about basketball and job hunting. Maybe a KFC gift card if you buy one in the next seven business days! (no racism intended)

    Someone give me a call when we start evolving, okay?

  • Travis Fischer

    I think you’re probably right. Like with most stupid products, this will stop being a thing when people stop buying it.

  • Abigail Wallace

    When I first read this article, I started wondering what a “men’s” tablet would look like. Apps for beer, fishing, and football? Would it come in “manly” camouflage patterns?

    Ooh ooh ooh, I know! Sell “his” and “hers” ePads, complete with engraved names–a must have for any wedding registry!

    …but how will the bride-to-be figure out how to make a registry without an app showing her how?

  • Abigail Wallace

    But why will people buy it? I mean, even if a woman is more stereotypically girly, can’t she just get an iPad, download her own cooking/yoga/pregnancy apps, and buy a sparkly pink case for it? Girly girls, in my experience, love personalizing stuff; do they really want one that’s pink from the get-go?

  • Deggsy

    Wow, a product that embraces both the 21st and 19th Centuries…

  • Travis Fischer

    I don’t know why you’re asking me. I don’t want one, nor is it being marketed to me.

  • Heather Lewis

    Hark, that sound, that thumping, slightly clacking sound! That is the sound of geek girls everywhere slamming their heads into their keyboards.

  • snerker

    Who wants to bet that the only ‘ladies’ this company employs are the ‘cleaning ladies’.

  • Robert Vary

    True story: When I was a cub scout, my den took a parent/kid camping trip (“camping;” it was in cabins with a kitchen, bathrooms, etc.) in which we stayed at what was actually a Girl Scout campground. At one point, as dinner was being made, one of the adults said “Oh no, we forgot to pack napkins!” And one of the boys replied “That’s okay, there’s a machine for them in the bathroom.”

  • Shoshana B

    But then there’s always “sanitary” in front of it. If a sign just said “Please do not flush napkins” it would probably lead to people wondering about the weird specificity and lack of mention of paper towels.

  • GreyWorm

    They say it’s pink, but all the pictures I’ve found show it as black.

  • Silje Bergerud

    I guess some people might think “Oh, it already has apps for those things, and I bet those apps are pretty decent so I don’t have to wade through three pages of crappy apps before I find one that I want.” At least here every major grocery chain has made their own shopping and cooking apps. It comes down to being lazy and (stupidly) trusting the people you buy the product from. Still, it’s insulting in every way.