Electronic Arts Made A Recruitment Video For Women, Featuring Women!

I am terrified to see what the Youtube comments are like.

This is awesome and I hope in encourage more women into the industry 

I too am terrified to see what the YouTube comments are like.  I’ve managed not to look so far.

I want to like this video.  I truly do.  I want to believe.  But then you go and look at what EA’s marketing for its games is like (“99 problems but a bitch ain’t one” as a Battlefield 3 ad, battleheels and giant tits for their female Mass Effect characters, etc.), and I think no, this is just more marketing crap. 

C’mon you guys, aren’t we a little past the whole “our bodies are exploited” bit? The female body is beautiful, and definitely used the way it is for a reason. You can’t blame EA as a company for simply giving the market what it wants. You only give words like “bitch” as much power and meaning as you put into them.

Yeah, it MIGHT be a marketing ploy, but why would EA as a company spend that kind of time or attention when it has more than a few successful titles? It’s not like they’re scrambling for good PR or anything…last time I checked the Sims was one of the top games for the past decade.

I dunno, I think it’s just good people trying to put forth a good message :)

Ugg yeah I cringed at the choice of song for the Battlefield 3 commercial as well. :

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I’d love to watch it, but it’s been deleted…

Hi. No.

Longer reply: I used to think like you, then I realized that I was wrong. Working in the video game industry, the sexism is incredibly deep-rooted and pungent. The fact that you don’t even think anyone but straight white teenage boys are “the market” is the definition of the problem.

And I have also learned the correct way to deal with the word “bitch” is to not passively ignore it when its said. It’s not okay, and the only way to make it go away is to attack it. Letting it thrive is the opposite of what needs to happen.

EA didn’t create Mass Effect, nor Dragon Age ;)

They were already in development before BioWare were bought out by EA (Mass Effect released *before* the buy out, I believe).

Just being pedantic :D

I’m glad I’m not the only pedant who came to say so. :P

Well, BioWare are wholly-owned part of EA, and the brand is now a division. The studio responsible is EA BioWare Edmonton, I believe.

My point was more that the titles were in development before EA bought the company, and as such EA couldn’t have created them.

 BioWare created them, EA markets them.  The marketing director has EA on his resume and goes by @dsilvermanEA.  Look these people up on LinkedIn.  They’re not BioWare employees, they’re assigned to BioWare by EA.

But EA *did not create them* – that was my point. I’m not discussing the particulars of EA’s rather convoluted approach to divisions, employment and studios.

 Yeah, the video is now the FemShep trailer.  Weird.

 Look, I don’t give a shit who created them.  I’m saying EA is full of misogyny, regardless of what this little ad campaign of theirs says, and it permeates everything they touch.  I wouldn’t EVER want to work there.  The people I know who do work there wish they could get out, but they enjoy the money and living in California.

And that gives you what right to act like you just did?

You’ve gone off on your own little rant and it’s not related at all to what I’ve said. I said *nothing* about EA’s treatment of women. In fact, *you* said nothing about EA’s treatment of women before this comment (i.e. the one I’m referring to), only saying something along those lines earlier in the comments feed.

If you’ve got a bone to pick, fine, just don’t snap at other people, especially if your point is not related to anything they’ve said. It just makes you look like a complete tool.

 Wow, take a breath.  You were separating BioWare from EA, and I disagree because I think they aren’t separate.  That’s all.  Do you work for BioWare?

They aren’t separate *now*, but they *were* in 2007, when Mass Effect released. EA bought them out the month after, and they published the PC port the following year.

My *point* – as pedantic as it was – was that EA did *not* create Mass Effect *nor* Dragon Age, as the article erroneously claimed they did. EA could *not* have created them as BioWare were *not* part of EA at the time they were started.

EA did, however, become involved with both franchises. They published Mass Effect’s PC version (which was ported by an independent third party) after the purchase of BioWare, and have since published the following titles, spin-off and also licensed the tie-in media such as books and comics. They also published Dragon Age: Origins.

But they did *not* at any point create any of these franchises. They are, however, inseparably involved with them now.

Susana replaced it because it was taken down, guess she forgot to also edit in that that’s what she did. :)

 I…don’t know why you’re clarifying that.  I know all that history.  I never said EA created them, or that they were there at the beginning.  I’m saying that EA pollutes everything it touches with marketing misogyny, and it happens to be touching those franchises now.

And you never answered my question about whether you work for EA or BioWare.  I guess it’s none of my business, but your writing style (and hair trigger response to perceived haters) is very similar to some of their blog posts.

You went off on one after my comment, going on about EA’s misogyny. Fine, if you think they are – and I’m not disagreeing, nor am I agreeing – but why do so with regards to one of my comments? Why not just start your own?

And no, I don’t work for EA. Actually, I don’t work for anyone.

I’m not playing devil’s advocate. I agree with where you’re coming from, I just refuse to point fingers at everyone else. I don’t let these petty issues affect me, I’m more concerned with where I’m going and how I’m going to get there.  The world is tough for EVERYONE, the point is you have to rise above and overcome it. Sitting there and typing little comments about these issues do nothing to solve them.

To you, they’re “petty.” To others, they must expose themselves to them every day, either in their work or in their hobby, and get sexually harassed as a result of them – to say that this very large problem with their lives is “petty” is very insensitive. It is not up to you or anyone else to say our issues are not of the greatest priority, especially when it comes to our safety and tolerance. Most people don’t have a lightswitch of “let affect me” or “don’t let affect me,” and it’s not fair to expect people to when it comes to traumatizing, dehumanzing things.

If you believe “typing little comments” does nothing, then you should refrain from the act as well. Or do you have some overwhelming desire to have your voice heard as well?

Wow. You sure have a lot of time on your hands. Why don’t you spend all this energy you spend on the internet out in the field breaking barriers? I’m not your enemy. Just because I don’t 100% with your opinion doesn’t make me wrong. The world’s a rainbow honey, not everyone’s going to agree with you. Just because I embrace who I am, and who I am is a breasted-female with a fantastic figure that I honestly don’t give a shit who thinks what about it. You must be an incredibly insecure individual to sit there like a child and point fingers at all those who have a slightly opposing opinion from yourself.

The world’s not black and white. It’s shades and hues of all varieties, and you have to open your eyes if you ever really want to understand. I’m done with this conversation. I would continue if I felt you had anything interesting or validating, but you don’t. Perhaps someday when you actually experience something outside the tiny box you call your universe you might actually understand for a second what’s actually going on. Get off the internet and go experience some life.

Got nothing better to argue than personal attacks? Then I do think you should leave the conversation as it is. You’ll bite my head off for standing my ground, yet you’re doing the same, so obviously there is an impasse. I’m really happy that you haven’t been sexually harassed or dehumanized that you think that sexism isn’t a real issue, but not everyone gets that luxury, and all you have to do is not go around silencing poor, sheltered, black-and-white people like me, who HAVE been sexually harassed and abused, and don’t consider this “petty” by a long shot.

Any word on why they took the video down?