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What's with the name?

Allow us to explain.

This is just like magic!

Details on the Diagon Alley Expansion of The Wizarding World of Harry Potter, AKA, Your Summer Vacation

It seems like we’ve been anticipating the Diagon Alley expansion for a long time without a sense of progress, but today Universal Parks folks sat down and detailed the kind of attractions the massive expansion will boast as an addition to the already massively popular Wizard World of Harry Potter.

Non-spending-all-your-cash attractions will most notably include a ride that park planner intend to eclipse the infamous Harry Potter and the Forbidden Journey, which from what I understand is either the best thing to ever happen to you in a theme park, or the place you most likely last saw a complete stranger puke without alcohol being involved. The ride to beat Forbidden Journey is going by the name Harry Potter and the Escape From Gringotts, and will attempt to recreate for the individual fan Harry, Ron, and Hermione’s escape, on the back of a blind dragon, from the most heavily guarded building in Anglican wizarding society: Gringotts Bank. The exterior of the ride itself (or, of the park’s replica Gringotts) even features a dragon perched on the roof, that belches fire “quite frequently.”

Diagon Alley is planned to double the size of Wizarding World, expanding the “locations” featured in the park from Hogsmeade and Hogwarts to Diagon Alley (obviously), the Leaky Cauldron, and King’s Cross Station, from which visitors will be able to take a Hogwarts Express train to travel between the two halves of the park.

But it wouldn’t be a real theme park based on a fictional retail shopping center without shops and restaurants to test the limits of your wallet, and so this post would not be complete without mentioning that the park will come complete with Weasleys’ Wizard Wheezes, Madam Malkin’s Robes for All Occasions, Magical Menagerie (which will sell only plush animals, thank goodness), Wiseacre’s Wizarding Equipment, Quality Quidditch Supplies, and Scribbulus; as well as the restaurants The Leaky Cauldron and Florean Fortescue’s Ice-Cream Parlour.

For more details on Universal’s announcement, check out USA Today.


  • Jill Pantozzi

    Must. Go. Again.

  • Anonymous

    thanks for the article, i’ve seen a great deal of cryptical tv teasers for this, and since they all tag it with “orlando” i was disheartened by it not being a hollywood announcement. still, you unmanaged their mischief, and i appreciate it.

    and yet, “Anglican wizarding society…” wherefore anglican?

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  • Kris

    One of my friends works at Wizarding World, and she said the Hogwarts Express is (occasionally) running, though not yet open to the public. The moment they do a soft open, my husband and I will go running to check it out. There are times when living in Orlando has its advantages.

  • Allison Hoekwater

    I want to go to there!

  • Anonymous

    i suspected we’d get a little whinging from the uk about this.

  • Anonymous

    They need to add Knockturn Alley complete with a Borgin & Burkes, where you can buy bizarre and grotesque wizarding items.

  • Anonymous

    Yeah get on it Britain!!!
    Seriously, I need to mortgage my already mortgaged apartment and sell off some body parts to ever be able to afford going to the US theme park with my kids. If at least it was in Europe I might not have to part with vital organs.
    OTH, maybe my kids won’t mind that much if I go by myself (also known as *you can read that part in my obituary*)

  • athenia45

    I’ve heard that JK Rowling wanted to do it in Britain, but basically, the peeps in Florida are the experts, so they went with Florida. Plus, there are so many other theme parks in the area, you are basically guaranteeing visitors to keep your park up and running.

  • Kyla Gray

    I see what you did there.

  • Anonymous

    Harry Potter and the Forbidden Journey is a ride I have a love/hate relationship with. I love it because it has great graphics, great sets, and it honestly feels like you’re at Hogwarts. I hate it because I get so nauseous whenever I ride it. I learned, not long after it opened, to never have my butterbeer before I ride, always after. I hope the Gringotts ride doesn’t do the same thing to me.

    I’m really looking forward to the expansion. Obvious reasons aside, Hogsmead is usually always crowded (no matter what the rest of Islands looks like), and it will be nice to have more things to do so the crowds will be more manageable. They’re having a Harry Potter event there this weekend and some of the actors are there. I love HP, but my hatred of crowds overrides my desire to go. It’s going to be crazy.

  • Candace Holmes

    Hollywood Universal needs to add something like this! I think it would help the park out a lot!!!!!

  • Anonymous

    kyla gets me, she really gets me!

  • beatrixkiddo

    My uncle who is always loud but never informed was telling me about this and he called it “Dragon Alley.” And I said, “Diagon Alley?” And he was like “no, dragon, like in the book. Dragons.” I was like “k.” Book? As if he read the books. :-/

  • Amanda Pina

    I went there last summer for the first time. Really crowded, and it was raining like in London. But around 5 p.m. the lines are much shorter. I saw the signs about the expansion, and |I’m back to US in august, maybe in time to get in HE for real.

  • Anonymous

    As in ‘in England’.

  • Anonymous

    but it means, “church of england” …ergo my confusion.

    now if what you are saying is that jesus was english, and a wizard, and will be played in an upcoming biopic starring tom hiddleston, then i’m listening.

  • Anonymous

    what a curious thing to downvote, that i was happy that my really poignant pun was understood.

  • Anonymous

    That’s only one of it’s meanings. In the same way ‘Roman’ can mean ‘Roman Catholic’ but also just… from Rome.

    And the world of Harry Potter is totally CofE anyway (discuss).

    I’ll pass on pasty white Public School Jesus, ta :)

  • Anonymous

    thanks for the knowledge drop, dk. i’ll hit you back when i’m casing some jesii of color.