Photographer Seeks to Make Animated GIFs Classy

Highbrow animated GIFs? You know, the visual medium best known for doing stuff like this? Apparently so. That, anyway, is the mission of a New York-based photographer named Jamie Beck. Beck calls her creations “cinemagraphs” — “more than a photo, but not quite a video” — and has posted a series featuring supermodel Coco Rocha to her Tumblr.

Of course the technology to create GIF’s has been around for decades but I believe its potential for both expression and impact, within the fashion world, has yet to be fully explored. Let me put it this way — film has been around for a century, does that mean that we’ve exhausted the possibilities?

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(Atlantic via Betabeat | Jamie Beck’s Tumblr)