New Jersey eighth grader McKenna Pope has a four-year-old brother, Gavyn, who wants to a be chef when he grows up. For Christmas, in the boy’s own words, he wants “a dinosaur and an Easy-Bake Oven.” As anyone who’s ever seen or had one knows, the Easy-Bake Oven is marketed pretty much exclusively to girls, with a pink and purple design and commercials featuring young girls making baked goods decorated with hearts and pink frosting. (On Hasbro’s Website the Easy-Bake Oven is in the “Cooking & Baking Games for Girls” section. There’s no equivalent section for boys.)
Miffed by the suggestion that cooking is somehow not a sufficiently “manly” interest for young boys, Pope started a Change.org petition to get Hasbro to include boys on its packaging and to offer the Easy-Bake Oven in gender-neutral colors like red, blue, and green.